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From Couchwarmers to Champions

Alaska IronKids Philippines Triathlon encourages more and more Filipino children into adopting an active and healthy lifestyle.

These days, the only exercise children seem to be doing is surfing, the digital kind that is. Instead of playing outside with their friends, today’s children stay indoors, glued to the TV or to videogames. It is no wonder then that 2 out of 10 Filipino children, 10 years old and below, are overweight while 3 of 10 children are undernourished as seen in the results of the 7th National Nutrition Survey conducted by the Department of Science and Technology-Food and Nutrition Research Institute (DOST-FNRI).

But the inactive landscape is slowly changing in recent years, thanks to pioneering sports programs like the Alaska IronKids Philippines Triathlon, which has managed to convert a number of kids from couch potatoes to young triathletes who have the passion for the sport. A triathlon is a race that is comprised of three sporting events: swimming, running and biking. It is open to children 6 to 14 years old.

Alaska IronKids Philippines is the country’s very first triathlon event for the youth. Since holding its first race in 2012, the local triathlon series has grown in leaps and bounds, grooming young triathletes that have become the pride of the Philippines in international competitions. Being the local junior version of the international triathlon series, Ironman, Alaska IronKids Philippines Triathlon has  produced champions, on and out of the podiums— children who are not only committed to winning but also ones who understand that losing is also winning, having learned the values of determination, hard work, teamwork, discipline and sportsmanship from their experiences in the race.

A vital component of the Alaska Milk Corporation sports program and presented by Alaska Chocolate Powdered Milk Drink, Alaska IronKids Philippines Triathlon aims to promote among children the importance of good nutrition and active lifestyle in a fun and exciting way that will get them “to go out and play” on their own, no coercion required. It hopes to get them on the path toward an active and healthy lifestyle that does not only involve physical activity but also proper nutrition as well, living up to Alaska’s  key message, “Nutrition. Action. Champion.”

This Sunday (April 13, 2014), Alaska IronKids Philippines will be holding its first triathlon of the year at La Stanza in Marikina. This is the second in the Alaska IronKids Philippines series of races for 2014, which kicked-off with an aquathlon race last February at BF Homes, Parañaque. This year, Alaska IronKids Philippines will be starting a non-competitive, no-age category, dividing each race into three parts: Race; Play, which is non-competitive and has no age categories; and Relay, which is composed of two mix age groups.  The Play category was added to encourage more children to try out the sport and just join the races for the fun of it, without the burden of competition and the pressure of winning.

There will be another aquathlon race in May at Club Manila East and a triathlon in August in Cebu. In October, Alaska Milk will be holding the Alaska IronKids Philippines Family Triathlon, the very first family-oriented triathlon event in the country. It aims to encourage families to adopt a healthy and active lifestyle as well as serve as an avenue for parents and kids to bond and build lasting relationship.

Photos taken last April 13, 2014 at La Stanza, Marikina City

 

For more information, check out the Alaska IronKids website, www.ironkidsphil.com and www.alaskamilk.com.ph.

Aspiring Champions gain a step closer to their dreams with JR.NBA / JR.WNBA presented by Alaska

The Food and Nutrition Research Institute (FNRI) study revealed that obesity, which can lead to serious heart problems and diabetes at a young age is becoming one of the most prevalent nutritional problems of Filipino children and adults.

Given these growing issues on health, Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.

The 2014 Jr.NBA presented by Alaska, the international youth development program of the NBA, formally launched last January 18. School clinics were conducted allowing aspiring champions in the country to be part of NBA’s international youth development program. Young girls were given the same trainings and opportunities as Jr. NBA participants because in these modern times, girls are just as interested in sports, especially basketball, as the boys.  Led by some of the best local basketball coaches, like Jojo Lastimosa, PBA legend and Alaska Head of Basketball Operations,  together with the NBA coaches led by Sefu Bernard in travelling all over the country to conduct school clinics for coaches and players.

Our aspiring champions will again undergo series of trainings at the Regional Selection Camp (RSC) in Surigao, Iloilo, Cebu, Dagupan, Palawan and Manila. The RSC is where the best of the best players in key cities will be selected and asked to participate in the third and climactic part of the program – the National Training Camp (NTC).

The 10 young boys and 5 young girls of Jr. NBA/Jr. WNBA presented by Alaska All-Star Philippine Team will be chosen at the end of the NTC. These young champions will then be given the ultimate NBA experience by getting the chance to watch a live NBA game and meet the NBA players. Last year, the Jr. NBA All-Star Philippine team watched a Los Angeles Lakers home game against the Memphis Grizzlies at the Staples Center and met NBA superstar Kobe Bryant.

The Jr. NBA/ Jr. WNBA presented by Alaska, is just one of Alaska’s Sports Development Program that inspires children to become future champions through teaching them skills to play the game while incorporating the values of determination, hard work, teamwork, discipline and sportsmanship.

Become a champion too and join Alaska’s sports programs now!

Come out and play!

NUTRITION.ACTION.CHAMPION.

Event Photos During the Regional Selection Camp in Manila

 

For more information on Jr. NBA Philippines visit www.jrnba.asia/philippines; Alaska Basketball Power Camp visit: www.alaskapowercamp.com/basketball and for live Twitter updates, follow: @ALASKAsportshub.

Brooks Run Happy 2014

RH3 Poster

Brooks Run Happy is back! On May 11, 2014 Brooks will give you a race that you will surely enjoy. The challenge that runners constantly look for will definitely be served in the form of obstacle courses and uphill grinds incorporated in our nature inspired route. With a mix of on & off road terrain and the scenic view of Tanay Rizal, this race will be one epic event you should not miss out on.

Race Distances and Registration Fee

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Registration Sites

regctr

Assembly Time and Gun Start

call times

Race Kits

Race Kits are inclusive of Race Bib, Race Shirt, Gloves, and Whistle.

16k and 24k will receive a Fitletic Race Bib Holder on the race day.

race kit

Singlet

brooks_singlet

 

Race Maps

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Medals and Prizes

Finisher’s Medal will be given to 16k and 24k runners.

16k

24k

Prizes are applicable for Male and Female categories

prizes

Transportation and Hotel Accommodation

Runners could avail of the Transportation and Hotel Accommodation upon registration.

For more details and race updates like us on facebook and visit http://www.brooksrunning.com.ph/runhappy

 

DZMM Tulong Na, Tabang Na, Tayo Na, Takbo Na – May 4, 2014

dzmm

DZMM Tulong Na, Tabang Na, Tayo Na, Takbo Na
May 4, 2014 5:30AM
Bonifacio Global City
5km
http://www.dzmm.com.ph/takbo

EVENT FEATURES:

  • this will be a “color run” race, the first for both RunRio and DZMM
  • along the course will be a giant inflatable slide which participants will have to ride on as part of the route
  • famous and well-loved DZMM personalities, news anchors will participate in the event
  • RunRio will be working for this event for free as part of their corporate social responsibility
  • Coach Rio will donate Php 200,000 to the cause if the race reaches the target 10,000 participants

REGISTRATION PERIOD:

  • ONLINE registration period is from March 17 to April 20 only. Delivery of race kits will start on March 31.
  • IN-STORE registration period is from March 24 onwards.

REGISTRATION VENUES:

  • ONLINE: Log on to http://www.dzmm.com.ph/takbo
  • IN-STORE:
    • R.O.X. – Level 2 R.O.X. Bldg. Bonifacio High Street, Taguig City (12nn–8pm, Tel # 8564638)
    • Toby’s SM Mall of Asia – G/F Entertainment Mall, Roxas Blvd., Manila (12nn–8pm, Tel # 556-0445)
    • Toby’s SM North EDSA The Block
    • ABS-CBN Tulong Center (near Audience Entrance)

Note: For online delivery, cost will be charged to runner’s account

REGISTRATION FEES AND INCLUSION:

fee and inclusion

*Senior Citizen gets 20% discount

RUNNER’S SINGLET:

singlet

FINISHER’S ENTITLEMENTS:

  • Cap

CAP

  • Towel

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ROUTE MAP:

map

REMINDERS:

  • Runners must prepare to get wet and be thrown with color powder
  • COLOR POWDER is made of 100% food grade cornstarch + water + food color = all natural and safe
  • Runners may bring shades/eyewear/goggles to protect their eyes.

Wear Your Love

Hey dads and kids, Mother’s Day is fast approaching, so why not share with the rest of the world what you think about moms, why they are # 1. My better half is a wonder mom who treats our kids equally special. She ensures that they are given attention, love and some occasional pampering. Aside from birthdays, anniversaries and Christmases, this is also a great time to show our love to them. Visit www.nido-fortified.ph, it’s a site where you can assist your child to register and submit his or her entry to express thoughts about moms.

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Trish, my 15 year-old daughter and Adam, 7 years old, while visiting the Nido Fortified’s Wear Your Love microsite.

Watch this cute video by NIDO Fortified entitled “Top 3 Reasons Why Mom Is #1″:

 

Press release:

WHAT MAKES YOUR MOM #1? NIDO FORTIFIED® invites kids to let moms wear their love on Mother’s Day

The “Wear Your Love” website by NIDO FORTIFIED provides a fun and meaningful way for kids and family members to express their love towards their moms.

The “Wear Your Love” website by NIDO FORTIFIED provides a fun and meaningful way for kids and family members to express their love towards their moms.

It is said that the greatest validation that moms will ever receive will always come from their loved ones, especially from their kids. Whether it involves the grandest gestures of love or the simplest ones, as long as it’s from the people who matter most to them, it will always be special. Last April 8, NIDO FORTIFIED collaborated with dads and kids to be part of a movement orchestrating a unique and very personal surprise to recognize the #1 Moms in their lives through the NIDO FORTIFIED “Wear Your Love” campaign. “At NIDO FORTIFIED, we feel that the best way to make moms feel special is not necessarily going big and full-scale but in the sincerest way. Nothing can make a mom happier than the reassurance from her family that she is loved, and that her role in the family is irreplaceable,” shared Denise Chua, Nestle Philippines Consumer Marketing Manager. “In line with NIDO FORTIFIED’s commitment to honor our moms as #1, we aim to make this year’s tribute to moms even more heartfelt by teaming up with Filipino families through the “Wear Your Love” campaign for mom.” Media guests were among the first to know about NIDO FORTIFIED “Wear Your Love” – a Mother’s Day initiative where kids are invited to publicly show their appreciation for their moms by declaring their heart-warming messages through customized shirts. Through the help of dad and other family members, kids are encouraged to answer the question “What makes your mom #1?” and craft their messages for mom at www.nido-fortified.ph. The first 2,000 statements submitted to the campaign website will be transformed into one-of-a-kind shirts produced by local clothing brand Bench Lifestyle. Capping off this creative tribute to moms, each personalized statement shirt in NIDO FORTIFIED-inspired cans will be delivered to moms as surprise packages on Mother’s Day. Kids can submit their messages for mom beginning April 8 up to April 27 or until supplies last. For more information on the NIDO FORTIFIED “Wear Your Love” Mother’s Day campaign or to submit your messages for mom, please visit www.nido-fortified.ph.

Foods Galore at Cucina Andare!

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Me and my wife were able to visit Cucina Andare a couple of weeks ago at The Link’s Roofdeck, in front of Makati Shangri-La along Makati Avenue, Makati City. Great foods await every customer, whether you go there from home with your family or trying to unwind from a day’s work, this new food venue is a good place to chill and relax while filling your tummy. There’s an abundance of food snacks that you usually see being peddled in food carts in the streets like fish/squid/chicken balls, kikiam, fried isaw, squid rings, kwek-kwek, tokneneng, etc. You can also find dimsums, spring rolls, bagnet, fried or steamed crabs, lobsters and prawns to partner with a few bottles of San Miguel beer!

Aside from these gastronomic items, there’s also some art kiosks where you can buy customized accessories for the young, exhibits and live music. Cucina Andare is open from Thursday to Saturday, 4pm to 3am.

Photos:

Guerilla Race Leg 2

34IN X 22IN 2ND STUDY WITH KIDS

What is a Guerilla Race?

Guerilla Race is the first hardcore obstacle course race in the Philippines. It will test your stamina, mental spirit and resilience while having fun in the face of adversity. It is a way of thinking to thrive under pressure and survive life’s many challenges.

The race goal is get you out of your comfort zone and throw you in the water, trails and mud. It will transform you into tough person who can take any challenge in your lifetime. Guerilla Race is all about taking on the obstacles in your life and overcoming them.

Are you ready to take the challenge?

BACK copyRegister On-line at http://www.Guerilla-Race.com

 

 

Here are some photos of the obstacles that participants need to pass through:

 

Download Guerilla Race Series Obstacle Race Rulebook

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