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Under Armour backs Fil-Am fighter Brandon Vera in first ONE Championship heavyweight title defense

(Photo credit: Jamil Buergo)

(Photo credit: Jamil Buergo)

MANILA, Philippines -Under Armour, the most innovative sports apparel in the world today, is proud to be the official partner of ONE Championship’s upcoming event, ONE: AGE OF DOMINATION.

ONE: AGE OF DOMINATION is headlined by Filipino-American fighter Brandon Vera in what is his first ONE Championship heavyweight title defense, against Japanese fighter Hideki Sekine, to take place at the SM Mall of Asia Arena in Pasay City on Friday, December 2.

As Under Armour does not want their loyal followers and MMA fans alike to miss this upcoming thrilling heavyweight title encounter between Vera and Sekine, the top-of-the-line sports brand will be giving their shoppers tickets to attend the event.

Simply shop at Under Armour’s brand houses in Mega Mall, Bonifacio Global City, UP Town Center or TriNoma for a chance to win free tickets to ONE: AGE OF DOMINATION.

With a minimum purchase of P6,000, shoppers stand to win two (2) Lower Box tickets. While a minimum purchase of P4,000.00 or P2,000.00 allows shoppers to win two (2) Upper Box tickets or two (2) General Admission tickets respectively.

To receive their tickets, eligible customers must present and exchange their ticket vouchers at the Under Armour Redemption Counter, located at the SM Mall of Asia Arena (Marina Entrance), on Friday December 2, from 3:00pm to 5:30pm.

Do make sure to share all the action on social media by using the hashtag #ONEFIGHTNIGHT.

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.

About ONE Championship™
ONE Championship is the largest sports media property in Asian history. Headquartered in Singapore, the world’s most exciting mixed martial arts organization hosts the largest sports entertainment events across Asia featuring the best Asian mixed martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. ONE Championship is broadcast to over 1 billion viewers across 118+ countries around the world with some of the largest global broadcasters, including FOX Sports, Setanta, MNC, Astro, Thairath TV, ABS-CBN, TV5, MYTV, HTV, Esporte Interativo and more.

Under Armour Women’s Campaign culminates at Maximus

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Press Release:

MANILA, Philippines – In an effort to strengthen women empowerment in our society through fitness and healthy lifestyle, Under Armour formed a partnership with Belle De Jour Power Planner and held an exclusive on-ground campaign dubbed “Women in Armour” last Saturday, November 19 at Maximus Café in Pasig City.

The objective of Under Armour and Belle De Jour’s passion series was to encourage ladies to engage into a healthy and active lifestyle as many women are having difficulties in pinpointing the right exercise or continuing their daily workout routine due to busy work schedules.

As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.

The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

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On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees.

Bulaong, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques.

Known as an advocate of women empowerment, Bulaong also shared that she donated her entire fight purse to the Philippine Cancer Society to signify her support in increasing awareness and reducing stigma of breast cancer.

Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.

“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness.

Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while fitness trainer Andy Leuterio also shared his expertise on making recreational sports and hobby as a business.

The event culminated by unveiling the Under Armour corner at Maximus Athlete’s Shop Café, which is located along Pioneer Street in Pasig City.

With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.

The Wait is Over, TripleFit Officially Launches in Millenia Walk!

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Singapore’s Ultimate Fitness Performance + Retail Hub Set to Revolutionize Fitness Training Through Unique Concept

Singapore, 3rd November 2016 – Leading sports retailer, Triple officially opens its doors to fitness enthusiasts in Singapore with the launch of ‘TripleFit,’ Singapore’s Ultimate Fitness Performance and Retail Hub, at Millenia Walk.

Spanning over 23,500 square feet including an outdoor terrace, TripleFit aims to create a community of like-minded sports enthusiasts in Singapore. It will combine both a Fitness Hub and a Retail Zone offering members an all-in-one experience through the latest in athleisure wear, fitness trackers, and a broad range of fitness programmes all under one roof.

Designed to reflect a ‘rugged and sleek’ environment, TripleFit will feature a uniquely designed retail zone which curates and carries the latest in activewear from European and Japanese premium niche sports brands. These brands will consist the likes of running and biking brands ‘Odlo’ (Switzerland) and ‘Newline’ (Denmark), high-performance compression wear ‘C3fit’ from Japan, British fitness wear brand ‘Every Second Counts,’ Swiss running shoe label ‘On Running,’ and American sportswear label Under Armour.

The fitness hub, which operates from the early mornings to the late evenings, offers class-based programmes such as High-Intensity Interval Training (HIIT), Functional Training, Strength and Conditioning classes such as ‘Apocalypse,’ ‘Lift’ and ‘Tabata’, Endurance based classes ‘EuduroFit’ and ‘Athlean,’ Pound, Yoga and much more. Aside from regular group classes, TripleFit will also offer Personal Training and Specialized Training Programmes.

 

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The ‘Fitness Personal Shopper Programme’ at TripleFit offers members a detail education on the benefits of the different technologies within each apparel offered here at TripleFit before purchase. From choosing the right compression gear to selecting the perfect shoe to match your training and running style, the ‘Fitness Personal Shopper Programme’ will ensure a personal and unique shopping experience for all.

Aside from the Retail Zone and the Fitness Hub, the 23,500 square feet area will also consist of a consumer electronics zone offering products from JBL, Fitbit, and Polar. Members can also refresh themselves post-training with cold-pressed juices, customized protein shakes, and wholesome bites brought to you by HIC Juice.

“With the promise to ‘Engage,’ ‘Empower,’ and ‘Enhance’ its members, the launch of TripleFit will provide Singaporeans the ultimate fitness and retail platform to excel in their athletic aspirations. We offer fitness aficionados the ultimate platform to push themselves beyond their limitations. To achieve that, we have brought together under one roof some of the best fitness programmes, state-of-the-art fitness trackers, and the latest athleisure activewear from the USA, Europe, and Japan.” said Michael Binger, Chief Executive Officer of TripleFit.

Head of Gym and a multiple-time CrossFit winner, Henrik Olofsson said: “Here at TripleFit we have three core training principles; Screen, Protect, and Coach. These principles ensure that our coaches set foundations for how we make decisions in programming and how we individualise our training. Active coaching techniques tie physiology and psychology together and allow our members access to everything they need to reach their fitness and health goals.”

 

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TripleFit will also be in the fitness industry leader by being the first in South-East Asia to incorporate state-of-the-art wearable fitness trackers by POLAR together with the POLAR Flow Club Solutions application within its fitness group classes. This unique style of evidence based training allows members to experience training at different heart rate intensities. It also allows the coaches to see who’s keeping up with the class, steer the group in the right direction, and provides added safety precaution for coaches and ensure that they are consistently training in a safe and healthy heart-rate zone and yet maximizing their efforts.

“Polar, the pioneer of wearable sports and fitness technology, prides itself in helping users train smarter to achieve their training goals. With the introduction of Polar Club, a unique cloud-based training system that allows TripleFit coaches to provide real-time guidance during classes as well as manage, track and analyse the quality and quantity of group exercise classes, members get to enjoy a premium training experience and be better motivated with evidence-based results. Moreover, Polar takes your workout sessions further with its Polar Flow online platform and app. When syncing Polar devices like the M600, A360, and M200 with Polar Flow, users will not only be able to view details of their workout, but also receive guidance and suggestions for improvement and keep track of their long-term progress.” said Edwin Ong, Polar Singapore General Manager.

“Blending our heart rate and activity tracking tools with TripleFit’s cutting-edge performance classes will not only help people get active and achieve their fitness goals but also ensure that their fitness experience is personalized and easy to understand, bringing them closer to reaching their goals,” added Edwin.

“TripleFit’s collaboration with Polar is truly one-of-a-kind, and you can see it in action during our EnduroFit classes. Monitoring heart-rates is considered the best way of measuring intensity in cardio training with endurance based components such as HIIT or Bootcamp style training. This provides our coaches and members with science-backed data on how they are performing during the class,” added Henrik.

Located at Millenia Walk (9 Raffles Boulevard, #02-62, (S)039596), TripleFit’s fitness hub open from 6:45 am to 10 pm on weekdays, and 8 am to 8 pm on weekends and public holidays. The retail zone, on the other hand, will operate from 11 am to 10 pm daily including public holidays.

About Triple Pte Ltd
Established in 2013, Triple Pte Ltd thrives to become one of ASEAN’s most innovative sports
and lifestyle company with multiple consumer touch points and experiences. Triple’s
distribution network covers all key markets in Southeast Asia through a combination of 25
own retail stores as well as shop-in-shop and multi-brand wholesale executions. Triple’s
mission is to empower people in Southeast Asia to live their personal athletic experience
through people, products, and programmes, all centred around sports and athleisure.

About Triple Fit Pte Ltd
Launched in 2016, TripleFit is Singapore’s ultimate fitness performance and retail hub.
Situated within Millenia Walk and spanning over 23,000 square feet, the fitness performance
hub will offer classes catered to all fitness enthusiasts from the early morning to the late
evening throughout the week. The multi-brand sports retail zone will curate and carry
European and Japanese premium niche sports brands such as Odlo, Newline, Every Second
Counts, C3fit as well as global American sportswear giants Under Armour.

Legion Run set to conquer the Philippines in 2017

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A totally new outdoor experience is set to conquer the Philippines and excite people who
love adventure, challenges and the outdoors in 2017. Called the “Legion Run”, this event is
a 5km team-oriented run with 20+ obstacles that offers a once-in-a-lifetime experience to
people of all levels of physical fitness and ability, due to its non-competitive nature.

The Legion Run, which is to be held for the first time in the Philippines, is an international
event where successful runs were held for the past years in different parts of the world
such as France, Italy, Poland, Greece, Israel, Bulgaria and more.

The Philippine debut of the event, the second to be held in Asia, is set on March 4, 2017 at
the Greenfield City in Laguna, Philippines. There will be elements of mud, fire, ice and
barbed wire all throughout the obstacle course and participants are expected to hurdle
these by jumping, climbing and crawling.

Finishers complete the experience by conquering all these body and mental challenges,
worthy enough for them to be regarded as true-blooded “legionnaires”. Legionnaires can
then celebrate their success with food, drinks and various post-event attractions that can
be found in the Legion Run Festival Area.

Legion Run is more than just a run or an event. It’s an experience of a lifetime. Everyone
participates for a different reason but they finish all the same; “changed”. This isn’t a race
and the only prize to win is Pride. Legion Run is about overcoming personal challenges and
the thrill of proving to yourself you CAN. But most of all, it’s about getting out there and
having FUN again.

To learn more about the Legion Run, follow our social media accounts in Facebook:
https://www.facebook.com/legionrun or https://www.facebook.com/IgnitePhilippinesInc
and Instagram, email at philippines@legionrun.com.

Media Launch Photos

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Cebu, Baguio, Bacolod children makes cut of JrNBA Presented by Alaska

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The best boys and girls basketball players from Cebu, Baguio and Bacolod overcame the odds to make the final lineup of the JrNBA/JrWNBA Presented by Alaska All-Star teams that will fly on October 6 to Shanghai, China to participate in a once-in-a-lifetime NBA experience.

Boys and girls from the provinces – especially those from Bacolod, Cebu and Baguio – did surprisingly well when ranged beside their counterparts from Manila.

Cebu City public school students Darliene Ragasajo (14 years old) and Florence Jil Talas (14) led the JrNBA/JrWNBA Female All-Stars.

Tracy Carl Dadang (14), Fritz Felix Valencia (14) and Harold Alarcon (14) – who were selected in the Cebu Regional Selection Camp – led the members of the Male All-Stars.

Valencia travelled all the way from Bacolod City, while Alarcon came from Silay City, Negros Occidental to qualify in the Cebu Regional Selection Camp.

Riz Ozner Gatus (14) of San Fabian, Pangasinan from the Baguio Regional Selection Camp, also advanced to the Male All-Stars.

The players were selected in a nationwide search through Regional Selection Camps in Baguio, Cebu, Bacolod, Davao and Makati. The final 10 boys and five girls were named members of the Philippine All-Stars during the National Training Camp at the SM Mall of Asia Arena.

The JrNBA/JrWNBA Davao Regional Selection Camp was also well-represented with 13-year-old Rozie Amatong of Davao City and 14-year-old Aloha Marie Betanio of Malaybalay City, Bukidnon – who travelled all the way to the Davao Regional Selection Camp – making it to the Female All-Stars.

Additionally, Elegino Chollo of Davao City was named Coach of the Year Male.

The fifth member of the Female All-Stars is Ma. Cecilia Quilenderino (14) of Dalig National High School, Antipolo City.

The other members of the Male All-Stars are Julian Alfonso and Isaiah Miguel Blanco (Alaska Powercamp), Andrei Philip Lechoncito, Jearico Nuñez, Miguel Rey Luis Tan and and Kai Zachary Sotto (Manila Regional Selection Camp). Arayi Ewon was named Coach of the Year Female.

They will join 90 other boys and girls from JrNBA Programs in Indonesia, Malaysia, Singapore, Thailand and Vietnam to watch the NBA Global Games China 2016 between the Houston Rockets and the New Orleans Pelicans at the Mercedes-Benz Arena.

“I’d like to congratulate our JrNBA Philippine All-Stars on their success.  Through Alaska Milk’s Nutrition. Action. Champion. Program and our partnership with the NBA, we have been able to help fuel the basketball dreams and life aspirations of thousands of children across the country,” said Alaska Milk Corporation President and Chief Executive Officer Wilfred Steven Uytengsu. “This collaboration is an important element of our long-standing Nutrition. Action. Champion. Campaign. By leveraging on this initiative, Alaska Milk was able to proactively educate families and children on the important role of drinking milk and getting into sports to achieve a healthy and active lifestyle.”

JrNBA/JrWNBA Presented by Alaska promotes the importance of regular physical activity, trains participants in the fundamentals of basketball and teaches the importance of core values, including sportsmanship, teamwork, a positive attitude and respect.

The JrNBA Program is presented by Royal Friesland Campina in the Philippines, Indonesia, Malaysia, Thailand and Vietnam through its Alaska Milk, Frisian Flag, Dutch Lady and Foremost brands and conducted in Singapore through partnership with Sport Singapore.

This program has touched the lives of more than 1.5 million children, parents and coaches across Southeast Asia by conducting camps, clinics, and NBA Cares community outreach activities.

For more information visit Alaska Milk’s sports channel http://www.playph.com and like @PlayPH in Facebook and Instagram for inspiring stories on Filipino sports fans of all ages and skill levels.

Fans can also visit the official website at http://www.jrnba.asia for more information on the JrNBA programs. “Friend” the NBA’s official account on LINE by adding @nba_global.

Follow the NBA on Facebook at http://www.facebook.com/nba and Twitter at @NBA for all the latest news and updates.  For all things NBA, visit http://www.nba.com.

Endurance Weekend 2016 Photos

Filinvest City’s annual Endurance Weekend event is back for its fourth year and was held last October 8 and 9. The event which had drawn about 500 participants, is an endurance mountain biking race which featured new trails and routes for its three categories – 24 hours, 12 hours and six hours.

The event is part of Filinvest City’s program to encourage people into the active lifestyle to make Filinvest City one of their go-to training hubs. The area is also known for their bike and run routes and the weekly car-less Sundays where portions of Filinvest City are closed to vehicles from 5AM to 10AM every Sunday to give people a venue to engage in various outdoor activities.

UA Run Crew #RunWithFight is ON!

More than 200 runners, beginners and elite runners have #RunWithFight with the kick off of the Under Armour-APEX Run Crew last October 1, at the Bonifacio High Street Amphitheater.
EVENT HIGHLIGHTS:
  • UA athletes and program directors Coach Jim and Toni Saret lead the runners to an intensive training to enhance their strength and endurance in running.
  • We were also joined by UA celebrity triathlete Piolo Pascual during the intense 4 minute workout.
  • Piolo shared how gearing up with a high performance apparel and shoes like Under Armour would help you perform better and even make you perform more.
  • Participants #RunWithFight around Bonifacio High Street, after every workout session.