Under Armour expands reach in PH by opening new brand house at TriNoma
Under Armour finds a new home at Ayala Malls’ shopping center in Quezon City.
The TriNoma brand house of the world’s innovative sports apparel is set to be the fifth Under Armour branch in the Philippines
MANILA, PHILIPPINES – Regarded as the most innovative sports and fitness clothing line in the world today, Under Armour is extending its reach in the Philippines as it launches a new brand house in Metro Manila.
Under Armour will formally open a branch at Level 3 of the TriNoma Mall in Quezon City on Friday, August 12.
The grand opening event will be held on Saturday, August 13, with Philippine Basketball Association (PBA) superstars Asi Taulava and Jervy Cruz serving as special guests
Taulava, a Filipino-Tongan cager who has been strutting his wares on the PBA court for 16 years in five different teams, copped the league’s Most Valuable Player trophy in 2003 and led the Talk ‘N Text Tropang Texters to the All-Filipino Conference title in the same year.
Known by his moniker “The Rock” due to his prowess in the shaded lane, Taulava likewise represented flag and country in international competitions as he suited up for the Philippine national team on several occasions. And now, he is currently the starting center of the NLEX Road Warriors.
Meanwhile, Cruz rose to prominence in the collegiate ranks when he steered the University of Santo Tomas Growling Tigers to the UAAP Promised Land in 2006.
Proving that skill could topple height, Cruz managed to elevate his on-court stature as a legitimate inside threat in his first few years in the PBA , now part of the most prominent PBA team in the country- Ginebra.
Taulava and Cruz will be offering a special treat to Under Armour aficionados as both men are slated to conduct a basketball clinic on August 13, 4:00pm, at the TriNoma activity center.
Aside from Taulava and Cruz’s free basketball workshop, Under Armour fans will also be given a chance to unleash their inner Stephen Curry with the UA Basketball Shootout Challenge, where qualified contestants will go head-to-head by showcasing their three-point shooting skills.
In order to join the basketball clinic and UA Basketball Shootout Challenge, a single receipt purchase of at least P2,000 from August 12 to August 13 at the Under Armour TriNoma brand house will earn an exclusive pass to the festivities and a chance to take home awesome prizes.
Under Armour’s TriNoma brand house, the sporting apparel’s fifth branch in the Philippines and fourth in Metro Manila, is expected to have the top-of-the-line Curry 2.5 and the highly-acclaimed UA Charged Bandit 2 on its shelves.
Designed for NBA’s most prolific point guard, Curry 2.5 is molded in synthetic upper that is wrapped closely around the foot for a lightweight and precise fit.
In addition, Curry 2.5 has an external PU shell that provides durable support and structure as well as an external shank and heel counter that delivers locked-in stability through heel, arch and forefoot to maintain balance.
Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook atwww.facebook.com/underarmoursea.
About Grupo Athletica
Grupo Athletica is the sole authorized operator for Under Armour mono-brand stores and shop-in-shops in the Philippines. They operate the UA section in Planet Sports Greenhills and PowerPlant, and the flagship store in Bonifacio High Street, Taguig, SM Megamall, UP Town Center, Ayala Center Cebu and soon to open TriNoma in Quezon City.
As an enterprise, Grupo Athletica is driven by the same principles that apply to sports and athletic excellence: leadership is done by example, and validation comes only through results.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company’s website at www.uabiz.com.
About Triple Pte. Ltd.
Established in 2013, Triple Pte. Ltd. is a sports and lifestyle retailer, which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions. In October 2016, Triple will launch its own multi-brand sports retail brand format Triplefit, housing several new to market niche brands and an inspirational gym facility under one roof.
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