Saucony Launches Award Winning Kinvara 3
Industry’s Most Highly Anticipated Shoe of the Season is now in the Philippines
Today, Saucony unveils the all-new Kinvara 3, the industry’s most highly anticipated shoe of the season and the third update to the brand’s award-winning natural motion running shoe. Saucony continues to inspire runners to find their personal “strong” through running with the much-anticipated arrival of Kinvara 3. The all-new Kinvara 3 is the third edition of the iconic Kinvara, a minimalist shoe that is renowned for being lightweight and highly responsive.
“Of all the shoes released by Saucony, runners and retailers are especially excited by the new Kinvara 3,” said Chris Lindner, chief marketing officer for Saucony. “The Kinvara was among the first natural motion running shoes available in the marketplace and positioned Saucony as an industry leader in the category. The Kinvara 3, an even better technical running shoe than its predecessors, delivers more than a great shoe: It inspires an incredible running experience. People just can’t wait to get it on and go.”
Saucony is a top name in running, an authentic performance footwear brand. Throughout the years, Saucony has become legendary with its trailblazing innovations and cutting-edge technological expertise, including pioneering the minimalist shoe category – the buzz in the running community today.
Kinvara 3: So Much Technology, So Little Shoe
The next-generation Kinvara, weighing only 7.7 ounces (based on a men’s size 9), is a performance training shoe with a 4mm heel-to-toe offset that positions the runner’s foot during impact in a way that creates a greater range of motion than traditional running shoes (with a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride.
Saucony has taken the Kinvara 3 to a whole new level with a precision engineered upper that is lighter and more flexible thanks to FlexFilm™ technology, a lightweight, highly dynamic flexible film affixed onto the breathable mesh upper that secures and stabilizes the foot throughout the gait cycle. Memory Foam heel pods in the collar ensure an ultra-secure ride.
Saucony’s high abrasion EVA exposed foam midsole allows for lightweight protection underfoot, while maximizing rebound and flexibility. After studying wear patterns on thousands of test shoes, Saucony adjusted the outsole design on the new Kinvara 3 to increase durability and promote an even smoother transition. XT-900 carbon rubber pods were strategically placed on parts of the Kinvara 3’s outsole for enhanced durability without adding weight. The reengineered outsole includes a beveled heel to better facilitate a natural rolling movement from heel to toe.
Top Athletes Wear Saucony
Saucony recently sponsored top athletes and bagged its first gold medal at the London Games 2012:
- Dee Dee Trotter: 400m Bronze (Time:49.72); and 4×400 meter Gold (Split 50.5) Time: 3:16.87
- Keshia Baker: 4×400 meter Gold (Split 51.6) Time:3:22.09
- Tianna Madison: 4×100 meter Gold (world record) Time:40.82
- Lauryn Williams: 4×100 meter Gold Time: 41.64
About the Award-Winning Kinvara
The Saucony Kinvara, launched in early 2010, has been recognized with numerous industry awards including: “Best Debut” (Runner’s World magazine, Summer 2010); “Gear of the Year” (Outside magazine, Fall/Winter 2010); “Best Shoe in the Performance Category” (The Running Network, Fall 2010); “Best Debut” (Endurance Sports Media Group, Fall 2010); “Best Buy”- Kinvara 2 (Runner’s World Awards 2011);“Best Update”- Kinvara 3 (Runner’s World UK 2012), among others.
The Kinvara 3 is available in specialty run retailers and major department stores nationwide.
About Saucony: Saucony is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ ViZiPRO™ and AMP PRO2™ apparel. At Saucony, their mantra is “a good day is when we get to run. A great day is when we inspire someone else to run.”