A blog about a singing photographer, techie handyman of the house and fun runs.

Adidas Boost – A High-tech Running Shoe?

I just read awhile ago that Adidas had launched a new generation of running shoe aimed at serious runners 😦 (how about me?) It’s called the Adidas Boost. According to the German company of sports products, the shoe utilizes Boost,  a new cushioning material that will improve your performance and speed up your runs.

This innovative material, developed by BASF SE for Adidas, the largest chemical company in the world, is three times more temperature-resistant than standard EVA material, and provides an improved energy return for runners. Adidas believes that this extraordinary foam, that is soft and responsive, will allow runners to run faster for longer distances. You can see here in the image that the Adidas Boost’s sole looks like a Styrofoam in appearance:

adidas-boost-cushioning-technology

Adidas-Boost-Details

For more details about this new product, visit its official website:
http://www.adidas.com.ph/goallin/news/2013/01/p-running-boost-unveil-gai-news
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