Alaska World Milk Day – June 1, 2013
Since the first World Milk Day was held in 2001, many countries spread throughout the world have participated in the celebrations and the number is growing each year.
Why hold a World Milk Day? The Day provides an opportunity to focus attention on milk and to publicise activities connected with milk and the milk industry. The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.
Where did it begin? FAO (the Food and Agriculture Organisation of the United Nations) was asked to propose a specific day on which all aspects of milk could be celebrated.
Why 1st June? This date was chosen because a number of countries were already celebrating a national milk day on or around this time. Late May was originally proposed, but some countries, for example China, felt they already had too many celebrations in that month. While most countries hold their celebrations on 1st June, some choose to hold them a week or so before or after this date.
ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES
June 1 is World Milk Day! As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the celebration of World Milk Day in the country.
The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.
Allow us to share with you some alarming health problems. Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.
June 2013 marks the milestone of the first-ever Alaska World Milk Day. Various exciting activities are lined-up to celebrate and promote good health! The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area). There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm. June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k. In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in.
The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.