R3Run for Sustainability
Very affordable registration fee at 250 pesos, flat rate, for any race categories and unique race distances? What more can you ask for?
Quanta Paper Corporation, campaigning for green environment will hold a fun run, the R3Run (Reuse, Reduce, Recycle Run) for Sustainability to inspire environmental action among Filipino consumers and raise awareness on climate change. Knowledge is one the keys we need to help us cope with climate change.
Being aware of what’s happening to our environment will make us wiser in buying and using things that may have negative impact to the climate. Collective action is needed to succeed in this advocacy so why not join this kind of fun run activity as well as those of government and NGO-initiated programs and help nature recover even a bit from damage caused by irresponsible consumers and manufacturers. Let’s run for this! Running Shirt Design: Race Bib: Race Maps:
Press Release: Eco-friendly tissue paper manufacturer organizes Run for Sustainability
When business is linked to social conscience, seldom consumers appreciate the connections. But there is one eco-friendly tissue paper manufacturer in the Philippines that for a decade now endures to balance these two opposing principles. “We endure to strike a balance between profit and social conscience,” says Quanta Paper Corporation president & general manager Steven Leung.
Founded on business principle of sustainable practices, Quanta Paper manufactures hygienic tissue products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards preservation of world’s rainforest where deforestation remains a traditional practice in the paper making industry to extract virgin fibers.
This August 10, 2014, the Company will launch its most aggressive green campaign in a form of a fun run activity. The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is designed to inspire environmental action among Filipino consumers and raise awareness on climate change. It also aims to educate consumers on the importance of green labelled products and how patronizing them could help in a way to protect our planet.
Integrated through a healthy and fun lifestyle activity, the R3RUN serves both a strategic marketing and social responsibility tools of the Company. “We would like to be more loudly in telling our story of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta Paper corporate strategist and Race Committee head Neil Erich Galicia. The Company finds that most Filipinos do not have enough knowledge on climate change and the threat that it poses to the country and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago.” He explained.
To be held at the BlueBay Walk, Edsa-Macapagal Avenue, Pasay City, the Run will be participated in by around 10,000 runners. The activity and program venue will be inspired by an EcoVillage theme. It will showcase some of the best environmental photo exhibits and social efforts both by the Company and by its invited partners. The Company will also have a photo exhibit on how hygienic tissue is produced from waste paper to its finished product. There will be games and other interactive activities within the EcoVillage, all focused on environmental stewardship. The Company will also build a Green Warrior Memorial in the EcoVillage to honor and remember those forest and sea rangers who gave their lives fighting to protect and preserve the Philippines’ natural resources.
Participants will range from students, government officials and employees, artists and TV personalities, corporate partners and green advocates. Part of the participants is Jasmine Curtis-Smith, the Company’s brand endorser for its new sanitary napkin product.
There will be four race categories, namely 1km and 4km (carrying the Company’s sanitary napkin brand, Perfect), and 8km (carrying the Company’s institutional brand, Eco-Hygiene), and 12km (carrying the Company’s flagship brand, Fresh).
The registration period will start on June 5 and end on July 22, 2014, opens every Thursday thru Sunday. Registration venues will be at Runnr Bonifacio High Street, Runnr Trinoma, Toby’s Shangri-La, Toby’s Mall of Asia, and Toby’s Robinson Manila. Registration fee is at Php 250 inclusive of Running Shirt, Race Bib, Route Map and product samples of the Company. First 2,500 students who register can avail a Php 150 discounted rate The appointed race organizer by the Company is Cosmic Gate Innovations Co.
Proceeds of this event will support the Company’s continued social responsibility efforts.