Nike Inspires and Enables Filipina Runners to be #BetterForIt and Celebrates Their Achievement at Nike’s First All-Women Half Marathon in Manila
Manila, Philippines, May 15,2016 — The NikeWomen Victory Tour in Manila culminated in the NRC Women’s Half Marathon with more than 4,000 Filipina runners conquering the 21 km run with their buddies. In the spirit of NikeWomen Victory Tour, runners committed to be #BetterForIt from the time of registering for the race last January 2016.
The 21 km race began at Blue Bay Walk in Macapagal Highway Manila and ended at the leisure resort, Island Cove, that served as a race village for the runners. Within the race village, runners were able to relax and recuperate from the run with an array of services from massages, stretch-downs by professional therapists and trainers. Runners could also re-fuel with healthy energy food and cool down by the pool. In celebration of their achievement, runners could compose personal notes to their race buddies. Nike + users who accumulated more than 250 kilometers on their Nike+Running app also received special access to post-race analysis with N+RC coaches and shoe cleaning services.
“Every aspect of the race since the registration through the training journey, encouraged women to be #Betterforit and today, we saw how they went the extra mile to become better versions of themselves” says Patrick Reyes, Country Marketing Manager for Nike Philippines. “As we continue to enable women to achieve their personal bests with Nike innovations and services, we hope that our runners today recommit themselves to be on this journey to be #BetterForIt in every facet of their lives.”
Runners were enabled from the beginning to start their training with the Nike+ Run Club 12 week training program, a physical training journey through the Nike+ Running app and the Nike+ Running Club sessions held twice weekly. The training program helped race participants maximize their efforts on race day through a variety of training that included Speed, Endurance, Recovery and also Nike+ Training Club (N+TC) workouts.
The NRC Women’s Half Marathon Manila is part of the largest global women’s event series, the NikeWomen Victory Tour, which will see female athletes around the world challenge themselves and experience the power of the global fitness community through a series of one-of-a-kind running and training events.