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Part Two of UA Circuit Challenge held last March 4

PARTICIPANTS GET SET FOR UA TEST OF WILL SET TO TAKE PLACE ON MARCH 25 & 26

6 March 2017 Manila, Philippines: The UA Circuit Challenge was held last weekend at Greenbelt 3, and was part of a two-part event which served as a preliminary event to help prepare the participants of the regional fitness challenge UA ‘Test of Will’.

Under Armour athlete Elle Adda hosted the event, along with Bellator fighter AJ Matthews and Celebrity trainer Mama Kat. Elle is a French-Filipino tri-athlete, fitness expert, model and an international performing artist. Hosts all wore the latest Threadborne line of Under Armour.

One of the highlights of the event was the on-the-spot challenge that the crowd requested between fighter AJ Matthews and Elle Ada. In said challenge, Matthews and Ada also competed over a round of ball slams, squat, ball rock and roll-ups, press and burpees. Matthews won with a 1-second margin over Ada. Fighter AJ Matthews also showed some self-defense techniques.

Winners of the UA Circuit Challenge event for this leg were Edwin Lobelia (1:47),Ted Waikin (1:56), Jayson Ang (1:57), Jona Constantino (1:53), Marianne Roulade (1:54) and Ericka Mesia (2:00).

The UA Circuit Challenge sets the stage for the much awaited UA ‘Test of Will’ set to take place on March 25 & 26 at the Glorietta Activity Center in Makati City. It is on its second year and will be held in 6 countries, Singapore, Malaysia, Thailand, Indonesia, Brunei and the Philippines.

Participants in ‘Test of Will’, will compete in a four-minute circuit consisting of Burpees, One Arm Thruster, TRX Rows and Sandbag Throw. Each competitor will be scored based on the maximum number of repetitions they can achieve within 60 seconds. The highest scoring man and woman of the national heats from each respective country will win an all-expense paid trip to compete in the regional finals, happening in Kuala Lumpur on 6 May 2017.

This year’s overall champion of the regional finals will walk away with S$2,500 cash prize, or around Php 88,000.00.

For more information on how to register for ‘Test of Will’, please visit: http://www.testofwill.com.


Under Armour Regional Fitness Challenge Returns

Registration is now open for the Test of Will Philippines National Heats on March 25 & 26

Manila, Philippines 07 March 2017– The annual urban fitness challenge, Test of Will returns for its second edition on March 25 & 26 at Glorietta Activity Center in Makati City, Philippines. Organized by high performance sportswear label Under Armour, the event sets out to celebrate human performance through intense functional training challenges for the most determined athletes, goal-getters and fitness aspirants.

With the addition of Indonesia and Brunei this year, the regional fitness competition that also takes place in Singapore, Malaysia, Thailand, and the Philippines is expected to be more intense than the year before. Participants will compete in a four-minute circuit consisting of Burpees, One Arm Thruster, TRX Rows and Sandbag Throw.

Each competitor will be scored based on the maximum number of repetitions they can achieve within 60 seconds. The highest scoring man and woman of the national heats from each respective country will win an all-expense paid trip to compete in the regional finals, happening in Kuala Lumpur on 6 May 2017.

This year’s overall champion of the regional finals will walk away with S$2,500 cash prize, or around Php 88,000.00.

“The Test of Will is for everyone and anyone with the determination and discipline to train and compete,” said Mr. Michael Binger, CEO of Triple Pte Ltd, exclusive distributor of Under Armour in Southeast Asia. “Last year, we witnessed champions crowned from the most unexpected individuals. The event epitomizes the might of the determined and the spirit of the underdogs, something which Under Armour stands for.”

Under Armour has also recently launched its latest apparel and footwear collections engineered with the Threadborne™ technology leading up to the national heats; to equip participants with the gear to train and compete at the highest level. The Threadborne™ Siro and Seamless collections are made from fabric that is light, breathable, anti-cling, quick-drying and provides a high-level of stretch and recovery.

“Under Armour took the ultra-durable yarns within paracords, and rebuilt them into apparel material that can withstand the rigors of intensive use,” said Binger. “The result is a next generation fabric that gives athletes an edge to perform better through enhanced comfort and durability.”

Overall male and female winners of the Test of Will 2016, Jet Ng and Zoe Pond-McPherson shared the following tips for this year’s challenges.

“When you feel good, you will perform better. So, train hard, eat well, get enough rest, and make sure you feel as comfortable as you can be on that day.” said Ng. 

“You will be pitted against many other athletes who have trained hard for their goals. Your ability to focus on that day will be as important as your fitness level.” said Pond-McPherson.

The Test of Will 2017 Philippines National Heats is now open for registration. Simply log on to testfofwill.com to indicate your preferred date and time, no registration fee is required. Participants must be 21 years old and above, and must be a Philippine Citizen or Permanent Resident to qualify for the regional finals.

Participants are encouraged to study the training guide for specific movement standards and tips to maximise their performance. They can also sign up for Armour@TheFort, a series of free training events organized by Under Armour to prepare for the challenges ahead. For more information and details on the Armour@TheFort series, visit www.tripleready.com/events.

https://www.tripleready.com/TOW2017PH


Under Armour kicks off promising 2017 with ‘Armour @ The Fort’

MANILA, PHILIPPINES – Under Armour, the most innovative sports and fitness clothing line in the world today, successfully held “Armour @ The Fort” on Saturday, January 28 at the Bonifacio High Street Amphitheater in Taguig City.

Armour @ The Fort had a two-part program that was filled with exciting activities for Under Amour fans and fitness enthusiasts alike.

On the first agenda of Armour Day, the affair kicked off with a morning run, which was conducted by the country’s renowned running coaches Titus Salazar and Dan Brown. It was followed by Unilab’s fitness and nutrition symposiumThe company then made an official announcement of its joint venture with Under Armour to launch Run Limited Exceed 2017 later this year.

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Catering to active lifestyle aficionados, the afternoon schedule had a full swing of activities that was attended by the who’s who of the sporting community like ultra marathoner Ferdie Capiling and the UP women’s football team.

An afternoon circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

To cap off the event, Under Armour unveiled some of its plans for 2017, including the launching of the “Armour @” series. The fitness apparel likewise formalized its partnership with Kerry Sports Manila as the state-of-the-art facility opens its door for the Test of Will 2017 participants. 

 

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter for more updates and announcements as well as Facebook at www.facebook.com/underarmoursea.


Under Armour Women’s Campaign culminates at Maximus

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Press Release:

MANILA, Philippines – In an effort to strengthen women empowerment in our society through fitness and healthy lifestyle, Under Armour formed a partnership with Belle De Jour Power Planner and held an exclusive on-ground campaign dubbed “Women in Armour” last Saturday, November 19 at Maximus Café in Pasig City.

The objective of Under Armour and Belle De Jour’s passion series was to encourage ladies to engage into a healthy and active lifestyle as many women are having difficulties in pinpointing the right exercise or continuing their daily workout routine due to busy work schedules.

As living a healthy lifestyle is a fundamental component to achieving an optimal mental and physical well-being, the event catered an intense circuit training and self-defense seminar.

The express circuit training was led by Under Armour-affiliate trainer “Mama” Kat Geronimo, a renowned celebrity fitness coach who mentors notable film and television actresses such as Marian Rivera, Danica Sotto-Pingris, Melissa Ricks, Megan Young, Bettina Carlos, Anne Curtis and Jessy Mendiola.

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On the other hand, Filipina fighter Geli Bulaong supervised the mixed martial arts (MMA) self-defense seminar with 50 women attendees.

Bulaong, who made history last November 6 as she became the first-ever URCC women’s flyweight champion by defeating Yan Qui Han via first-round technical knockout, conducted basic MMA drills and several self-defense techniques.

Known as an advocate of women empowerment, Bulaong also shared that she donated her entire fight purse to the Philippine Cancer Society to signify her support in increasing awareness and reducing stigma of breast cancer.

Participants of the afternoon affair were in for a special treat as they were given an opportunity to interact and talk to the country’s high-profile fitness connoisseurs.

“The Fittest Woman in Philippine Crossfit” Zoe Pond-McPherson hosted a fitness dialogue to flesh out every essential piece on embodying health and wellness.

Meanwhile, Beast House’s Gia Gapay discussed about the amatory art of pole dancing as a beneficial form of exercise for women.

One Of A Kind Marketing chief Tin Majadillas spearheaded the commercial aspect of the event as she tackled about women entrepreneurship, while fitness trainer Andy Leuterio also shared his expertise on making recreational sports and hobby as a business.

The event culminated by unveiling the Under Armour corner at Maximus Athlete’s Shop Café, which is located along Pioneer Street in Pasig City.

With women playing a huge role in our society, be part of spreading the female empowerment and join Under Armour’s campaign on social media by using #womenofwill #strengthenwomeninarmour and #fiercelyunstoppable.

Also make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at www.facebook.com/underarmoursea.


UA Run Crew #RunWithFight is ON!

More than 200 runners, beginners and elite runners have #RunWithFight with the kick off of the Under Armour-APEX Run Crew last October 1, at the Bonifacio High Street Amphitheater.
EVENT HIGHLIGHTS:
  • UA athletes and program directors Coach Jim and Toni Saret lead the runners to an intensive training to enhance their strength and endurance in running.
  • We were also joined by UA celebrity triathlete Piolo Pascual during the intense 4 minute workout.
  • Piolo shared how gearing up with a high performance apparel and shoes like Under Armour would help you perform better and even make you perform more.
  • Participants #RunWithFight around Bonifacio High Street, after every workout session.

Under Armour launches UA Run Crew

MANILA, Philippines – With running becoming part of the daily routine of among fitness aficionados in the busy streets of the metro, Under Armour is set to formally launch the UA Run Crew in collaboration with APEX Sports Training System on October 1, 5pm, Saturday at the Bonifacio High Street Amphitheater, with Under Armour ambassadors Piolo Pascual, and Coach Jim and Toni Saret.

Under Armour’s UA Run Crew is a tailor-made program for active lifestyle enthusiasts and aspiring runners as it provides a step-by-step guide towards a person’s objective in running.

UA Run Crew is consisted of community runs every Saturday that comes along with an in-depth seminar with fitness experts to flesh out every essential aspect about running, including dynamic warm-up exercises, injury prevention, race day nutrition, and many more.

In addition, first 20 male and female participants will have the opportunity to try the highly acclaimed UA Charged Bandit 2 as part of UA Run Crew’s monthly shoe trials. The UA Charged Bandit 2 is a good running partner as it sports the Molded Micro G® foot-bed that takes the shape of the foot for great cushioning as well as a rubber outsole that offers full ground contact with deep tense grooves for extra flexibility.

Aside from the UA Run Crew, Under Armour will also be introducing the UA Record and MapMyRun digital applications that track and monitor the progress of runners.

The UA Run Crew will be headed by brand ambassador and program director Jim Saret, who is the sports and fitness-training consultant of the Philippine Olympic Committee and currently serves as the president of Scientific Sports and Fitness Council of the Philippines.

Interested applicants can now register in all Under Armour brand houses in BGC, UP Town. While you may register online athttp://www.coachjimsaret.ph

Registered applicants will be part of the very first Under Armour Run Crew in the country. They will receive exclusive discounts, be the first to try the latest innovation gears from Under Armour and get free coaching from our international trainers Coach Jim and Coach Toni Saret along with the other Under Armour PH ambassadors.

Make sure to #RunWithFight on your social media accounts and follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at http://www.facebook.com/underarmoursea.


Under Armour expands reach in PH by opening new brand house at TriNoma

Under Armour expands reach in PH by opening new brand house at TriNoma
Under Armour finds a new home at Ayala Malls’ shopping center in Quezon City.

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The TriNoma brand house of the world’s innovative sports apparel is set to be the fifth Under Armour branch in the Philippines

MANILA, PHILIPPINES – Regarded as the most innovative sports and fitness clothing line in the world today, Under Armour is extending its reach in the Philippines as it launches a new brand house in Metro Manila.

Under Armour will formally open a branch at Level 3 of the TriNoma Mall in Quezon City on Friday, August 12.

The grand opening event will be held on Saturday, August 13, with Philippine Basketball Association (PBA) superstars Asi Taulava and Jervy Cruz serving as special guests

Taulava, a Filipino-Tongan cager who has been strutting his wares on the PBA court for 16 years in five different teams, copped the league’s Most Valuable Player trophy in 2003 and led the Talk ‘N Text Tropang Texters to the All-Filipino Conference title in the same year.

Known by his moniker “The Rock” due to his prowess in the shaded lane, Taulava likewise represented flag and country in international competitions as he suited up for the Philippine national team on several occasions. And now, he is currently the starting center of the NLEX Road Warriors.

Meanwhile, Cruz rose to prominence in the collegiate ranks when he steered the University of Santo Tomas Growling Tigers to the UAAP Promised Land in 2006.

Proving that skill could topple height, Cruz managed to elevate his on-court stature as a legitimate inside threat in his first few years in the PBA , now part of the most prominent PBA team in the country- Ginebra.

Taulava and Cruz will be offering a special treat to Under Armour aficionados as both men are slated to conduct a basketball clinic on August 13, 4:00pm, at the TriNoma activity center.

Aside from Taulava and Cruz’s free basketball workshop, Under Armour fans will also be given a chance to unleash their inner Stephen Curry with the UA Basketball Shootout Challenge, where qualified contestants will go head-to-head by showcasing their three-point shooting skills.

In order to join the basketball clinic and UA Basketball Shootout Challenge, a single receipt purchase of at least P2,000 from August 12 to August 13 at the Under Armour TriNoma brand house will earn an exclusive pass to the festivities and a chance to take home awesome prizes.

Under Armour’s TriNoma brand house, the sporting apparel’s fifth branch in the Philippines and fourth in Metro Manila, is expected to have the top-of-the-line Curry 2.5 and the highly-acclaimed UA Charged Bandit 2 on its shelves.

Designed for NBA’s most prolific point guard, Curry 2.5 is molded in synthetic upper that is wrapped closely around the foot for a lightweight and precise fit.

In addition, Curry 2.5 has an external PU shell that provides durable support and structure as well as an external shank and heel counter that delivers locked-in stability through heel, arch and forefoot to maintain balance.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook atwww.facebook.com/underarmoursea.

 

About Grupo Athletica

Grupo Athletica is the sole authorized operator for Under Armour mono-brand stores and shop-in-shops in the Philippines. They operate the UA section in Planet Sports Greenhills and PowerPlant, and the flagship store in Bonifacio High Street, Taguig, SM Megamall, UP Town Center,  Ayala Center Cebu and soon to open TriNoma in Quezon City.

As an enterprise, Grupo Athletica is driven by the same principles that apply to sports and athletic excellence: leadership is done by example, and validation comes only through results.

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.

For further information, please visit the Company’s website at www.uabiz.com.

About Triple Pte. Ltd.
Established in 2013, Triple Pte. Ltd. is a sports and lifestyle retailer, which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions. In October 2016, Triple will launch its own multi-brand sports retail brand format Triplefit, housing several new to market niche brands and an inspirational gym facility under one roof.

Be Humble and Stay Hungry.