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Sports

Under Armour Regional Fitness Challenge Returns

Registration is now open for the Test of Will Philippines National Heats on March 25 & 26

Manila, Philippines 07 March 2017– The annual urban fitness challenge, Test of Will returns for its second edition on March 25 & 26 at Glorietta Activity Center in Makati City, Philippines. Organized by high performance sportswear label Under Armour, the event sets out to celebrate human performance through intense functional training challenges for the most determined athletes, goal-getters and fitness aspirants.

With the addition of Indonesia and Brunei this year, the regional fitness competition that also takes place in Singapore, Malaysia, Thailand, and the Philippines is expected to be more intense than the year before. Participants will compete in a four-minute circuit consisting of Burpees, One Arm Thruster, TRX Rows and Sandbag Throw.

Each competitor will be scored based on the maximum number of repetitions they can achieve within 60 seconds. The highest scoring man and woman of the national heats from each respective country will win an all-expense paid trip to compete in the regional finals, happening in Kuala Lumpur on 6 May 2017.

This year’s overall champion of the regional finals will walk away with S$2,500 cash prize, or around Php 88,000.00.

“The Test of Will is for everyone and anyone with the determination and discipline to train and compete,” said Mr. Michael Binger, CEO of Triple Pte Ltd, exclusive distributor of Under Armour in Southeast Asia. “Last year, we witnessed champions crowned from the most unexpected individuals. The event epitomizes the might of the determined and the spirit of the underdogs, something which Under Armour stands for.”

Under Armour has also recently launched its latest apparel and footwear collections engineered with the Threadborne™ technology leading up to the national heats; to equip participants with the gear to train and compete at the highest level. The Threadborne™ Siro and Seamless collections are made from fabric that is light, breathable, anti-cling, quick-drying and provides a high-level of stretch and recovery.

“Under Armour took the ultra-durable yarns within paracords, and rebuilt them into apparel material that can withstand the rigors of intensive use,” said Binger. “The result is a next generation fabric that gives athletes an edge to perform better through enhanced comfort and durability.”

Overall male and female winners of the Test of Will 2016, Jet Ng and Zoe Pond-McPherson shared the following tips for this year’s challenges.

“When you feel good, you will perform better. So, train hard, eat well, get enough rest, and make sure you feel as comfortable as you can be on that day.” said Ng. 

“You will be pitted against many other athletes who have trained hard for their goals. Your ability to focus on that day will be as important as your fitness level.” said Pond-McPherson.

The Test of Will 2017 Philippines National Heats is now open for registration. Simply log on to testfofwill.com to indicate your preferred date and time, no registration fee is required. Participants must be 21 years old and above, and must be a Philippine Citizen or Permanent Resident to qualify for the regional finals.

Participants are encouraged to study the training guide for specific movement standards and tips to maximise their performance. They can also sign up for Armour@TheFort, a series of free training events organized by Under Armour to prepare for the challenges ahead. For more information and details on the Armour@TheFort series, visit www.tripleready.com/events.

https://www.tripleready.com/TOW2017PH

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Under Armour Innovation Is Headed To Rio On The Feet Of Michael Phelps

UA ARCHITECH 3D PRINTED PERFORMANCE TRAINER & UA SLINGSHOT RUNNING FOOTWEAR TO PROVIDE PERSONAL MOTIVATION FOR ELITE SWIMMER

Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps.

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In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.

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A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

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Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.

Under Armour Architech – 3D Printed Midsole – Weartesters First Look


Jr. NBA / Jr. WNBA Philippines 2016 Presented By Alaska Sets New Tip-Off Attendance Record For Coaches And Youth

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Alaska Milk Corporation Managing Director Blen Fernando and NBA Philippines Managing Director Carlo Singson toast their Alaska drinks for the tip-off.

Press Release:

The Jr. NBA/ Jr. WNBA Philippines 2016 presented by Alaska hosted 281 coaches from Luzon, Visayas and Mindanao during the coaches clinic, while the open clinics trained 1,068 youth from ages 5-16, setting a new attendance record for the Jr. NBA tip-off event at Don Bosco Technical Institute, Makati.

NBA Philippines Managing Director Carlo Singson welcomed participants to the ninth consecutive staging of the Jr. NBA/Jr. WNBA Philippines program, which launched its inaugural event at the same venue nine years ago. Harry the Atlanta Hawks mascot and assistant Leighton together with Alaska Aces mascot E-Cow entertained children, parents and coaches with a dance showdown featuring kids from the audience.

Jr. NBA/Jr. WNBA Philippines 2016 presented by Alaska, running from January 23 to April 24, will teach basketball fundamentals and impart its core values of Sportsmanship, Teamwork, a positive Attitude and Respect at the grassroots level to improve the youth basketball experience for players, coaches and parents. The Jr. NBA/Jr. WNBA program is free and open to boys and girls between the ages of 10-14.

Jr. NBA/Jr. WNBA Philippines is comprised of four stages: skills clinics in schools and communities, Regional Selection Camps, a National Training Camp and an NBA experience trip. The skills clinics will be held nationwide from January through April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa, and first-time locations in Batangas, Catanduanes and Cavite. Select players from these clinics will have the opportunity to showcase their skills in tryouts during the Regional Selection Camps, which will be held in Baguio (Feb. 20-21), Davao (Feb. 27-28), Cebu (March 5-6) and Metro Manila (April 9-10). The top 50 boys and 24 girls from the Regional Selection Camps will advance to the National Training Camp in Manila April 22-24.

An NBA and WNBA player or legend will be at the National Training Camp which will culminate with the selection of 10 Jr. NBA and five Jr. WNBA All-Stars who will enjoy an overseas NBA experience trip together with fellow Jr. NBA All-Stars from Southeast Asia. The 2015 Jr. NBA All-Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A. Clippers.

“The Jr. NBA Philippines is the league’s longest-running youth basketball program outside the United States,” said NBA Philippines Managing Director Carlo Singson. “The program continues to positively impact the lives of children, parents, and coaches, and reinforces the positive values that go beyond the four corners of the court. Together with Alaska, we are committed to providing world-class basketball instruction to more communities to further our mission of encouraging an active lifestyle among Filipino youth.”

“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future,” said Alaska Marketing Director Blen Fernando. “Moreover, this year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover unique talents across the country.”

In addition to the player camps and clinics, the search for the 2016 Jr. NBA Coach of the Year will begin on Jan. 22 in Manila, which will be led by Jr. NBA Head Coaches Craig Brown and Chris Sumner along with Alaska Power Camp Coach Jeff Cariaso. Ten Jr. NBA and four Jr. WNBA coaches will be selected as finalists and trained at the National Training Camp.

Through the promotion of proper nutrition and an active lifestyle, Jr. NBA /Jr. WNBA presented by Alaska continues to be an effective platform in implementing Alaska Milk’s NUTRITION.ACTION.CHAMPION. program that helps address the issue of overweight and undernourished children in the Philippines.

The Jr. NBA/Jr. WNBA program is free and open to boys and girls ages 10-14. Coaches and participants can now register online here, where the program terms and conditions can be found. Fans can also follow Jr. NBA on Facebook.

To learn more about the Alaska Milk Corporation, visit here and here.


3rd BGC Cycle Asia Philippines

Press Release:

CYCLISTS RULED THE METRO’S ROADS ON BGC CYCLE ASIA PHILIPPINES 2015

MANILA, PHILIPPINES 23 NOVEMBER 2015 – Filipino riders geared up for thrilling bike action around the roads in Metro Manila last Nov. 21 to 22 for the BGC Cycle Asia Philippines. Close to 2,000 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event, in its third edition this year, is a part of Cycle Asia, a network of premier cycling events across the region that offers participants the rare opportunity to ride on safe closed public roads in major Asian cities.  It was brought here in the country by organizer Sunrise Events, Inc. in partnership with Cycle Asia and Bonifacio Global City (BGC).

“We are excited to continue an active year of sports for Sunrise Events, Inc. with our team-up with BGC and our international partner, Cycle Asia, the BGC Cycle Asia Philippines made it possible for Filipino families to participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, CEO of Sunrise Events Inc.

Prior to the ride events, the entire family were entertained with a wide range of fun activities in the Cycling & Lifestyle Expo at the Ascott Bonifacio Global City Manila, the Official Residence of the BGC CycleAsia Philippines for 2016.

The fun cycling action started  in the morning of Saturday, November 21 via the kiddie ride categories starting with the 30-minute Junior Challenge ride and followed by The Kid’s Ride and Tricycle Ride categories. This day proved to be a fun bonding activity for parents and kids complete with post-event ride activities such as the bull ride and kiddie inflatables.

On Sunday, November 22, were the Adult Ride categories. The event was kicked-off by the Ride with Robbie with Australian former PRO cyclist and three-time Tour de France green jersey sprinter’s classification winner Robbie McEwen. It was followed by the 40km Challenge Ride and the 20km Community and Foldies Community Rides.

According to Mr. Manuel Blas II, Head of Commercial Operations for Fort Bonifacio Development Corp., “The participation in Cycle Philippines through the years have shown us that cycling is here to stay and that it is going beyond being a hobby and sport where people are more and more using it as an alternative mode of transportation to get around the metro.  This insight pushed us to implement more bike racks around the city. Furthermore, it also inspired us to experiment with a bike-sharing program which will be launched in the near future.”

With Bonifacio Global City (BGC) as the title sponsor,and with the valuable support of Taguig City, BGC Cycle Philippines has attracted a number of additional sponsors: Gatorade (Hydration Partner), 2Go Express, (Official Courier and Logistics Partner), Ascott Bonifacio Global City (Official Residence) and others including Subaru, Rudy Project, Scott Bikes, Rocktape, Regent, Garmin, Pioneer Insurance, Herbalife, Storybook.ph, Skippy’s bar and Grill and Purefoods Sexy Chix.  Philippine Star and ABS-CBN Sports+ Action are the event’s media partners while Goya and Cetaphil are its marketing partners.

For more information, check out the BGC CycleAsia Philippines official website, www.cyclephilippines.com.ph.

About Cycle Asia

Owned and organised by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region.

Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.

For more information, go to: www.cycleasia.com

About Sunrise Events, Inc

Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation.  The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world.  SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events.

About Bonifacio Global City:

Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities. For more info, visit http://bgc.com.ph

For media queries, please contact:

Sunrise Events, Inc.

Vima Mendoza

Telephone: +63920-9760139

E-mail: vimamm@gmail.com

Cycle Asia’s Chris Robb, Ascott Manila’s Philip Barnes and three-time Tour de France Green Jersey Sprinter’s Classification winner Robbie McEwen pose with the Jr. Challenge riders prior to flag-off.

Cycle Asia’s Chris Robb, Ascott Manila’s Philip Barnes and three-time Tour de France Green Jersey Sprinter’s Classification winner Robbie McEwen pose with the Jr. Challenge riders prior to flag-off.

The kiddie ride category provided a fun bonding activity for kids and their parents.

The kiddie ride category provided a fun bonding activity for kids and their parents.

Cyclists in the Philippines get to ride with three-time Tour de France Green Jersey Sprinter’s Classification winner Robbie McEwen only at the BGC Cycle Asia Philippines event.

Cyclists in the Philippines get to ride with three-time Tour de France Green Jersey Sprinter’s Classification winner Robbie McEwen only at the BGC Cycle Asia Philippines event.

Close to 2,000 cyclists geared up for the two-day BGC Cycle Asia Philippines ride event which took off from Bonifacio Global City.

Close to 2,000 cyclists geared up for the two-day BGC Cycle Asia Philippines ride event which took off from Bonifacio Global City.

ADULT RIDE VIDEO CLIP: http://www.vimeo.com/aeroeyeasia/bgccycleasia2015day3/


Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Truly world class.

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

The Nutrition. Action. Champion. team!  Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the Nutrition. Action. Champion. team. From left: Fen Marquez of M2M Advertising Phils., Robbie Aligada of TBWA\SMP, RG Gabunada of Alaska Milk Corporation, and Alan Fontanilla of OPEN and PARTNERS.

The Nutrition. Action. Champion. team!
Nazia Hayat of Lenovo Singapore (2nd from left) awarded the silver trophy to the Nutrition. Action. Champion. team. From left: Fen Marquez of M2M Advertising Phils., Robbie Aligada of TBWA\SMP, RG Gabunada of Alaska Milk Corporation, and Alan Fontanilla of OPEN and PARTNERS.


Bayanihan sa Daan (Road Sharing Project)

I have the same sentiment as with the founder of this movement.

Everyday, I ride five to six public utility vehicles just to reach our office in Ortigas Center, Pasig City and spending 65 to 85 minutes on the road for two decades now! Considering the distance between our house and the office is only 8.3 kilometers. I usually feel so tired in the morning even the work for the day haven’t started yet. The traffic and pollution are terrible, not yet counting the stress brought about by constant crossing the streets to transfer from one vehicle to another. Going home is another story.

Getting a cab during rush hours is no joke too. If I’m ‘lucky’ enough, will spend at least 30 minutes to get one, but it will cost me almost a fifth of my daily income, an impractical option.

On road safety in Metro Manila, sidewalk ways are mere two to three feet wide with countless obstructions like lamp posts, plant boxes?? parked vehicles of different sizes, or there’s no sidewalk at all.

I hope that more and more people will support the advocacy of Share the Road Movement and really get involved to make commuting in the Metro, even a bit, easier for long-time commuter like me.

Press Release:

Bayanihan sa Daan

‘Bayanihan’ comes from two beautiful Filipino words: Bayan – community and cooperation; bayani – hero. Bayanihan meaning ‘cooperative heroism.’

It is a movement of the Filipino People, headed by Atty. Antonio Oposa Jr, one of the most well renowned Environmental Lawyer in the Philippines, with the support of the MMDA, Office of the President, DOTC, DPWH, DENR, DILG, DSWD, DOH, etc. and Civil Society groups, Clean Air Asia, Philippine Medical Association, Integrated Bar of the Philippines, Partnership for Clean Air, Cycling Organizations and others,

Bayanihan sa Daan’s Mission

  1. Clean Air
  • To improve the air quality of urban centers and to reduce the discharge of climate-disrupting gases , which causes Non-communicable disease (NCD)
  1. Public Transportation
  • To make public transportation safe, reliable, efficient, and convenient
  1. Walk and Bike
  • To give proper spaces for non-motorized transport for people who want to walk or bike and adopt a healthier lifestyle.

What is the Road Sharing principle?

The principle of Bayanihan sa Daan (Road Sharing) is that roads are meant to move people, not motor vehicles. The motor vehicles are equipment that can move people over long distances and must be used in a manner that is safe, efficient, convenient and reliable.

Simply put, it is the just sharing of roads, properly organizing busses, private vehicles and the allocation of bike lanes and wider, more useable pedestrian lanes.

“ Those who have less in wheels should have more in roads”

What is the goal of the Movement?

The Main goal of the movement is for a cleaner more breathable air and to reduce cases of Non – Communicable disease, by educating people to shift to a healthier lifestyle by biking or walking more. Also to fix, current traffic situation, by making public transportation more efficient, easy and reliable for commuters. Doing so should lessen the people’s reliability on private transportation. Concurrently, the movement aims to enable people to have the option to walk or bike, by providing wider sidewalks and bike lanes.

(L-R: Byron Villegas of United Folding Bikers, James Orlanda of Speed Magazine, Rhoel Fernandez of spin.ph/Summit Publishing, Allan Enriquez of RunningFreeManila.com, Patrick Joson of Fondo Manila/Multisport Magazine, Atty. Tony Oposa, Founder of Bayanihan sa Daan, Charie Villa of Tao Po Organization, Vangge Giorgetti of Tao Po Foundation, Sachiko Numano of Bayanihan sa Daan, Elen Basug, Merva Arapo and Ian Cruz of Environmental Management Bureau, DENR)

(L-R: Byron Villegas of United Folding Bikers, James Orlanda of Speed Magazine, Rhoel Fernandez of spin.ph/Summit Publishing, Allan Enriquez of RunningFreeManila.com, Patrick Joson of Fondo Manila/Multisport Magazine, Atty. Tony Oposa, Founder of Bayanihan sa Daan, Charie Villa of Tao Po Organization, Vangge Giorgetti of Tao Po Foundation, Sachiko Numano of Bayanihan sa Daan, Elen Basug, Merva Arapo and Ian Cruz of Environmental Management Bureau, DENR)


Aquathlon United 2015

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Calling all swimmers, runners, and aspiring aquathletes! Online registration is still ongoing for the 1st ever Aquathlon United happening 20 September 2015.

Click here for more details: http://www.unilabactivehealth.com/events_aquathlonunited_racedetails.html