Campaign aims to help achieve the right height and weight with the help of proper nutrition and fortified milk
MANILA, PHILIPPINES – According to the 2015 Updating of the Nutritional Status of Filipinos developed by the Food and Nutrition Research Institute of the Philippines (FNRI), 1 out of every 3 children in the Philippines aged 5 to 10 is suffering from stunted growth. Similarly, 1 out of every 3 children aged 5 to 10 years old is underweight.
The World Health Organization (WHO) defines stunted growth as the “failure to reach one’s full potential for growth.” Poor nutrition is one of the many causes of this. This can also result to being underweight or when a child weighs less than the average for their age and height.
Stunted growth as well as being underweight are problems that should not be ignored. If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life.
Fully aware of these facts, Alaska Milk Corporation, who is dedicated to providing proper and affordable nutrition to Filipinos for over four decades, will hold a series of events with activities to promote the importance of proper nutrition all throughout a child’s development years in order to reach the right height and weight for their age.
Taking the lead in this campaign is Alaska’s new Alaska Fortified Powdered Milk Drink which is loaded with Vitamin D, it’s also high in calcium and iron and a good source of protein. Milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. That is why Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach the “tamang tangkad at bigat” (right height and weight) for their age.
This event, dubbed as the “Batang Alaska School Milk Program”, also marks the first public appearance with Alaska Fortified’s new Nutrition Advocate –three-term senator Sen. Loren Legarda, who has authored many pieces of legislation aimed at improving the lives of Filipinos and promoting inclusive, sustainable and resilient development.
Alaska’s new Mom ambassador was also introduced — renowned actress, singer, TV host and one of Philippines’ favorite mumshies, Mrs. Jolina Magdangal-Escueta.
“I am so happy to be here with the kids. Tulad ng mga mumshies, mahalaga sa aking masiguradong tama ang growth at development ng aking mga anak. Kaya naman I make sure I give them proper nutrition. At siyempre, painumin sila ng gatas every day – at di lamang po basta-bastang gatas. Ang gatas na dapat inumin ay yung puno sa sustansiyang kailangan para tulungan maabot ang tamang tangkad at bigat para sa kanilang edad. Kaya I am glad nandito na po ang Alaska Fortified.”, said TV host Jolina, a mother of two kids.
(“I am happy to be here with the kids. Similar to the mothers, it is important for me to make sure that my children undergo the right growth and development. That is why I make sure I give them proper nutrition. Of course, make sure that they drink milk every day – and not just ordinary milk. They should drink milk that is full of the nutrients they need to reach the right height and weight for their age. That is why I am glad that Alaska Fortified is now here.”, said TV host Jolina, a mother of two kids).
During the event, children were brought to the Alaska Tamang Tangkad and Tamang Bigat Station so they can know if they have the right height, right weight for their age. Alaska also provided everyone with samples of the Alaska Fortified Powdered Milk Drink, which when combined with a balance diet, is able to help children obtain their age’s proper height and weight.
“Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines because through this, the Filipino youth will be able to achieve their full protential and grow up competitive in life. To support our goal, we have launched the new Alaska Fortified Powdered Milk. It has essential nutrients that will help every Filipino child achieve the right height and weight for their age. We encourage everyone to drink milk everyday and to also partner it with an active lifestyle. Dahil wala pa rin pong tatalo sa batang may tamang tangkad at bigat – wala pa rin tatalo sa Alaska.”, (“Because nothing beats a kid with a right height and weight – nothing beats Alaska.”), said Isabel Ruiz, Alaska Milk Corporation Marketing Manager, right after the Ceremonial Milk Toast.
To support this campaign, one of Alaska’s key trade partners, Puregold, joined the event to announce a special and exclusive promo that will make buying a pack of Alaska Fortified truly of superior value for consumers.
Reward prizes were also given by Alaska’s distribution partner, OTO-GMA, to Santolan Elementary School for being the winner of the Batang Alaska label generation activity for the school year 2017-2018.
For more information about the new Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com.
Hey guys! I’m sharing with you these photos taken during last Sunday’s fun run, The Color Run Hero Tour 2018, held at SM Mall of Asia grounds, Manila. The race was awesome to say the least, children and adults enjoyed the race as if it’s a family event. Friends alike had a blast participating in this one of a kind fun run that’s really fun! I included myself in the last photo, ‘coz I seldom share my selfie in this blog. 😛
See you in the next race!
- BONIFACIO HIGH STREET
- UP TOWN CENTER
- ROBINSONS MAGNOLIA
- AYALA CENTER CEBU
- SECONDWIND – AYALA 30TH
- LANDMARK MAKATI
- OLYMPIC VILLAGE- SELECTED STORES ONLY
- ROYAL DUTY FREE SUBIC
- RUNNR ATC AND BGC
- PLANET SPORTS ROCKWELL
- TOBYS MOA, AURA AND MEGAMALL
- RUSTANS ATC AND MAKATI
- SPORTSCENTRAL MOA, BAGUIO AND AURA
ActiveHealth introduces the new Run United Exceed, a prestigious and exclusive 21km race co-presented by Tag Heuer will be held in BGC, Taguig on Sunday, April 2, 2017. It is set to revolutionize the running landscape by introducing world marathon major inspired innovations that will push runners to exceed themselves.
Some of the Innovations to help breed next level 21km finishers include: exclusive medal for sub 2.5 hours’ finishers, FREE UNDER ARMOUR shoes to the top 15 negative split medal finishers – And to keep our runners motivated while they push themselves, the course is lined up with cheer stations in key locations, to help boost their moral. To further add to the thrill of the race is the moving cut off banner making sure runners make it in time. All participants are also entitled to discounted privileges from partner merchants and a Run United Exceed Kit inclusive of race shirt, event shirt and other items. Guaranteed slots to Angkor Wat International Full Marathon or Angkor Wat International Half Marathon await 2 lucky finishers.Like any other world marathon major, Tag Heuer is the official timekeeper of Run United Exceed.
The concept is to shatter ones perception of time – To go against your greatest enemy, yourself. This race will give birth to the next generation of high performing Half-Marathoners that have the relentless drive and determination to exceed the time they have set for themselves through proper training and sports nutrition. “We have been doing the progressive races for the past 6 years. For 2017, we believe that it is time to take it to the next level. We want to build a new generation of athletes whose objective is not to just to finish, but to EXCEED.” according to Lester Castillo, Brand Manager of ActiveHealth.
ActiveHealth has been in the forefront in providing an incomparable race experience. It is the only race in the country that offers an integrated holistic solution for progressive athletes, grounded by its 4 pillars – training, nutrition, gear and events. Run United Exceed participants are guaranteed that they are well taken care of in all areas from training, nutrition, gear to recovery. Connectivity to sports experts, running community, performance tracker are just some of the other special privileges provided to participants through the ActiveHealth Community Application.
For more information about Run United Exceed, ActiveHealth and ActiveHealth Community App, please visit www.activehealth.ph and stay connected through facebook.com/UnilabActiveHealth and twitter.com/ulactivehealth.
– Jr. NBA Philippines 2017 to select eight boys and eight girls as Jr. NBA All-Stars –
– Online Registration Now Live at www.jrnba.asia/philippines –
MANILA, PHILIPPINES, Jan. 18, 2017 – Jr. NBA Philippines 2017 presented by Alaska returns this year to the Philippines from Jan. 20-May 14 as part of the league’s effort to encourage youth basketball participation.
Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches participants the fundamental skills and core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. In addition, Jr. NBA Philippines will introduce a court refurbishment initiative that will revitalize a community court through the NBA Cares platform.
The Jr. NBA Philippines 2017 presented by Alaska is free and open to boys and girls ages 10-14 and is comprised of four stages: skills clinics in schools and communities, Regional Selection Camps, a National Training Camp and an NBA experience trip.
The skills clinics will be held nationwide from January through April with stops in Bacolod, Batangas, Cagayan De Oro, Cavite, Cebu, Metro Manila and Subic. The Regional Selection Camps will be held in Cagayan De Oro (Feb. 11-12), Lucena (Feb. 25-26), Cebu (March 11-12) and Metro Manila (April 1-2), with the top 37 boys and 37 girls advancing to the National Training Camp in Manila on May 12-14, which will feature an NBA and WNBA player or legend. The program will culminate with the selection of 16 Jr. NBA All-Stars, comprised of eight boys and eight girls, who will embark on an overseas NBA experience trip with fellow Jr. NBA All-Stars from Southeast Asia.
Below is a look at the Jr. NBA in the Philippines By The Numbers:
- 133,000 – The Jr. NBA Philippines Facebook page has more than 133,000 followers.
- 57,000 – More than 57,000 players have participated in the Jr. NBA Philippines.
- 3,000 – More than 3,000 coaches have participated in the Jr. NBA Philippines.
- 94 – 94 Jr. NBA All-Stars have been selected.
- 64 – Jr. NBA clinics have been conducted in 64 municipalities and cities across the Philippines.
- 10 – 10 current and former NBA and WNBA players have participated in the Jr. NBA Philippines: Tina Thompson, Ruth Riley, Taj McWilliams-Franklin, B.J. Armstrong, A.C. Green, Luc Longley, Muggsy Bogues, Gordon Hayward, Nerlens Noel and Norris Cole.
- 2 – Two Jr. NBA Philippines alumni, Aljon Mariano and Raphael Banal, are currently playing in the Philippine Basketball Association.
- 1 – One Jr. NBA Philippines alumnus, Kobe Paras, plays for Creighton University, an NCAA Division I team.
The 2017 edition of Jr. NBA Philippines will begin the search for the Jr. NBA Coach of the Year Jan. 20 in Manila, led by Jr. NBA Head Coaches Craig Brown and Chris Sumner with Alaska Power Camp Coach Jeff Cariaso. Fourteen Jr. NBA coaches will be selected as finalists and trained at the National Training Camp, with two Jr. NBA Coaches of the Year awarded with an NBA experience trip.
“Jr. NBA has provided world-class basketball instruction to communities across the country and produced a roster of athletes competing both on the local and international stage,” said NBA Philippines Managing Director Carlo Singson. “We are grateful for our partnership with Alaska, which supports our mission of instilling the core values of our game and promoting an active lifestyle among youth in the Philippines.”
“We are proud that Jr. NBA Philippines has established itself as one of the country’s premier youth basketball programs and shaped well-rounded athletes including Aljon Mariano, Kiefer Ravena, Kobe Paras, Kyla Flores and Rozie Amatong who inspire Filipino youth to fulfill their potential,” said Alaska Milk Corporation Marketing Director Blen Fernando. “As partners of the NBA, Alaska Milk is committed to serving more Filipino children and families with affordable nutrition and providing first-rate training to guide their pursuit of becoming champions in life.”
Jr. NBA Philippines presented by Alaska continues to promote proper nutrition and an active lifestyle, serving as an effective platform in implementing Alaska Milk’s NUTRITION.ACTION.CHAMPION. program that helps address the issue of overweight and undernourished children in the Philippines.
CloudFone, Gatorade, Globe Telecom and Panasonic serve as Official Partners of the Jr. NBA in the Philippines, while Spalding is a Supporting Partner. ABS-CBN Sports + Action, Basketball TV and NBA Premium TV are the Official NBA Broadcasters of the Jr. NBA in the Philippines.
The Jr. NBA program is free and open to boys and girls ages 10-14. Coaches and participants can now register online at www.jrnba.asia/philippines.
Fans can also follow Jr. NBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, visitwww.nba.com and follow us on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Alaska Milk
Alaska Milk recognizes the need of Filipino children for proper nutrition. According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today. Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink. It contains 20+ essential nutrients that help children reach their full growth potential. Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children. Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines. At the same time, Alaska Milk has a professional basketball team, the 14-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values. Finally, Alaska Milk partners with excellent local and international organizations who share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools and Sunrise Events, Incorporated.
Canon Marketing Philippines officially launched last night the Canon EOS 5D Mark IV DLSR with Orimedia’s Michael Ori. Along with his DIT Joey Jonaitis, Michael, demonstrated the camera’s high-end features as well as its functionalities. The country’s top photographers converged at the Samsung Hall of SM Aura Premier in Taguig City, to witness and welcome this newest model in the EOS 5-series. I almost drooled seeing its new capabilities and enhancements over its predecessors. I wish could afford to get this impressive full frame camera (sigh!).