Cebu, Philippines- August 1 was a memorable day for our Alaska IronKids as they participate in the Alaska IronKids support Gatas for Breakfast, a practice run for a good cause. It was an enriching experience for the IronKids participants as they not only practiced running with the Ironman Pros like Pete Jacobs, Caroline Steffen, Belinda Granger, and Alaska Tri-Aspire Team Coach Mat O’Halloran, Banjo Norte and Jenny Guerrero, they also shared a nutritious breakfast with milk to over 1,500 young students of Mactan Elementary School. This effort to foster a healthy consciousness among individuals and families—through the combination of exercise and proper nutrition—is Alaska’s way in helping fight against the increasing number of overweight and undernourished children in the country. Having a healthy and active lifestyle does not only involve physical activity but also proper nutrition, living up to Alaska’s key meesage, Nutrition.Action.Champion.
For more information, check out the Alaska IronKids website, www.ironkidsphil.com . For live Twitter updates, follow @ALASKAsportshub or search the ff. hashtag: #Alaskaironkids #GatasforBreakfast #MilkSelfie.
Sandro Reyes of the Makati Alaska FC Team played hard for the Championship at the Finals of the FC UFL League Cup last June 29 at the Emperador Stadium, McKinley Heights against the Loyola Meralco FC Team. The Alaska FC Team is proud to make it to the finals and winning 2nd place in the Boys 9 and Boys 11 category. Sandro is a scholar of the prestigious FC Barcelona Escola and returned to Manila to reinforce the Alaska FC Team. Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION CHAMPION. For more information, check out www.alaskamilk.com and live tweets and updates @ALASKAsportshub.
Over a thousand aspiring champions joined the Jr.NBA/Jr.WNBA presented by Alaska school clinic here in Sacred Heart School- Ateneo de Cebu today, Jan 25,2014 breaking the record of Davao City. These little champions have participants from private and public schools and some of them came from Bohol and Ormoc.
The Food and Nutrition Research Institute (FNRI) study revealed that obesity, which can lead to serious heart problems and diabetes at a young age is becoming one of the most prevalent nutritional problems of Filipino children and adults. To prevent increasing the risk of these diet-related diseases, it is imperative to have proper nutrition and an active lifestyle.
Given these growing issues on health, Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.
The 2014 Jr.NBA presented by Alaska, the international youth development program of the NBA, formally launched its seventh staging and their new program exclusively for girls, the Jr.WNBA last January 18, Saturday at the British School Manila, Bonifacio Global City.
The launch was led by Alaska Milk President and CEO Fred Uytengsu, Alaska Milk VP for Marketing Blen Fernando, NBA Asia Country Manager Carlo Singson and NBA Head of Basketball Operations Sefu Bernard.
“We are excited to jumpstart another active year of Alaska Sports with the opening of the Jr. NBA-Alaska program,” said Uytengsu. “This year, young girl players will also get the opportunity to participate and benefit from the program with the launch of Jr. WNBA.
The Jr. WNBA program allows aspiring girls in the country to be part of NBA’s international youth development program. These girls will be given the same trainings and opportunities as Jr. NBA participants because in these modern times, girls are just as interested in sports, specially basketball, as the boys.
With Alaska as presenting partner, the Jr. NBA program has reached hundreds of schools and communities nationwide and benefited thousands of children, parents, and coaches through basketball training camps and school clinics.
Some of the best local basketball coaches, led by Alaska and PBA legend Jojo Lastimosa join NBA coaches led by Sefu Bernard in travelling all over the country to conduct school clinics for coaches and players during the regional selection camp starting on January 19.
These activities will culminate in the National Training Camp at the SM Mall of Asia where the 2014 Jr. NBA and Jr. WNBA basketball players and national coach will be named. They will then given an experience of a lifetime when they go on a trip to watch an NBA game and meet NBA players. Last year, the Jr. NBA All-Star Philippine team watched a Los Angeles Lakers home game against the Memphis Grizzlies at the Staples Center met NBA superstar Kobe Bryant.
The Jr. NBA & Jr. WNBA presented by Alaska, is just one of Alaska’s Sports Development Program that inspires children to become future champions through teaching them skills to play the game while incorporating the values of determination, hard work, teamwork, discipline and sportsmanship.
Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION.CHAMPION.
For more information on Jr. NBA Philippines visit http://www.jrnba.asia/philippines; Alaska Basketball Power Camp visit: http://www.alaskapowercamp.com/basketball and for live Twitter updates, follow: @ALASKAsportshub.
Alaska Milk and Cebu Youth Basketball League proudly announced their partnership in Alaska’s Basketball Cup Program last December 17, 2013 at the Cebu Press Conference.
Given the growing issues on health as well as the fast-changing technological environment, which is affecting children’s interests, Alaska Milk believes that there is a need to reinforce its thrust in leading a healthy lifestyle through sports.
For more information, just log on to www.alaskamilk.com or www.alaskapowercamp.com/basketball. You can also like our facebook page: Alaska Basketball Power Camp or follow us on Twitter: @ALASKAsportshub
Since the first World Milk Day was held in 2001, many countries spread throughout the world have participated in the celebrations and the number is growing each year.
Why hold a World Milk Day? The Day provides an opportunity to focus attention on milk and to publicise activities connected with milk and the milk industry. The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.
Where did it begin? FAO (the Food and Agriculture Organisation of the United Nations) was asked to propose a specific day on which all aspects of milk could be celebrated.
Why 1st June? This date was chosen because a number of countries were already celebrating a national milk day on or around this time. Late May was originally proposed, but some countries, for example China, felt they already had too many celebrations in that month. While most countries hold their celebrations on 1st June, some choose to hold them a week or so before or after this date.
ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES
June 1 is World Milk Day! As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the celebration of World Milk Day in the country.
The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.
Allow us to share with you some alarming health problems. Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.
June 2013 marks the milestone of the first-ever Alaska World Milk Day. Various exciting activities are lined-up to celebrate and promote good health! The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area). There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm. June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k. In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in.
The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.
World Milk Day is celebrated annually in many countries worldwide, providing an opportunity to focus attention on milk as a global food central to health and well-being across cultures and nations, and to highlight the contributions connected with milk and the overall dairy industry. To celebrate this, Alaska will have a running event with four (4) categories: 3KM, 3KM Family, 5KM and 10KM.
ALASKA WORLD MILK DAY RUN
June 9, 2013
Bonifacio Global City, Taguig
3km Family (2 adults + 2 kids)/3km/5km/10km
- 3KM Family – Open to 4 members, 2 adults and 2 children
- 3KM – Open to children and adults (Child must be 12 years of age as of December 31, 2013)
- 5KM- Open to 8 years old and above
- 10KM- Open to 15 years old and above
- Online – May 8 to June 2, 2013
- On-site – May 11 to June 7, 2013
- Online – http://www.alaskaworldmilkday.com
- On-site – Alaska World Milk Day Run Registration Kiosk
- G/F Glorietta 3, North Drive, Ayala Center, Makati City (In front of ZARA)
- Registration is non-refundable, non-transferable, and non – downgrade/upgrade.
- Registrants will be receiving a race packet with a SINGLET and BIB NUMBER upon registration.
- Registration is open until June 7, 2013 or when target count of participants is reached, whichever comes first.
ON-SITE REGISTRATION PROCEDURE:
- Step 1: At the computer provided, encode all details on E-Registration Form, double check the details then print.
- Step 2: Once accomplished registration form is printed, sign the waiver which will be seen at the bottom part of the registration form.
- Step 3: Present the signed registration form at the CASHIER and pay for the registration. Registration staff will give the race kit upon payment.
- Step 4: Present your singlet stub at the SINGLET RELEASING area to claim your singlet. Note that singlet size is subject for availability. We follow first come, first serve basis.
ASSEMBLY AND GUN START TIMES:
- All participants must wear their assigned Bib/Race number. Participants not wearing their race number will be taken off the course and is not allowed to win.
- Participants who commence before his/her actual start/gun time will be disqualified.
- On the cue of a start shot, the starting line rope shall be released to indicate the start of the fun run. Cyclist Marshals and a pace car shall guide the participants along the route of the fun run.
- For 3KM Family category—family members should cross the finish line at the same time.
- Water stations will be available on the indicated portions of the route.
- Paramedics will be on stand-by at designated portions of the route.
- A sweeper (car or van or truck) shall pick-up the runners who cannot run anymore for health reasons. Marshals patrolling the route are in charge to assess the participants’ conditions.
- The organizers reserve the right to cancel the event without notice should they consider this necessary for safety reasons. However, the organizers will exert all means to post prior notice, whenever possible, at the race website for any change to the event details, or for cancellation of the event due to inclement weather and/or force majeure.
- No dogs permitted to accompany runners.