For 4 decades, the #MILOMarathon has been a venue for Filipinos to display their commitment & passion to #BUILDCHAMPIONS. And this year, we’re celebrating the 50th year of MILO in the Philippines by providing running shoes to the areas hit by Typhoon Yolanda. Register for the #MILOmarathon now to inspire these children to stand up again and reach for their dreams. http://www.youtube.com/watch?v=2X9HvQNquyE To register, go to http://www.milo.com.ph.
To register for a race, go to http://www.milo.com.ph.
May 3, 2014 was a wondrous day for me and my kids, for this is the day we’ve been longing to surprise my wife for a very unique Mother’s Day celebration. Nido took a great time to arrange everything for us, from constantly coordinating with me, to picking up my wife from Makati and fetch her to the spa, then separately bringing the rest of my family to a restaurant in Greenhills to dine and welcome moms after their pampering session.
Ah and there’s a bonus too! My son, Adam, and wifey happen to appear in their two-minute internet ad (watch the video below).
Thank you Nido Fortified team for this awesome treat!
Moms receive the invite for the Mother’s Day ‘diversion’ event
#1MOMS receive heartfelt Mother’s Day Surprise
from their kids
With Mother’s Day fast approaching, families and kids are already planning for heartfelt ways to recognize their #1MOMS. Moms appreciate getting flowers and having fancy dinners but this year, NIDO FORTIFIED went an extra mile to make the celebration of the World’s #1Moms extra special.
Last May 3, dads and kids worked together to orchestrate a relaxing and exciting surprise for their moms. Anchored on NIDO FORTIFIED’s “Wear Your Love” Mother’s Day initiative this year, the special gathering showcased how powerful and moving the collaboration between family members and kids can be to honour moms as #1 in our hearts. “Mother’s Day is a great way to make wives and mothers feel how much they are loved and appreciated by her friends and family,” said Denise Chua, Nestle Philippines Consumer Marketing Manager. “Beyond simply being unexpected, surprising a loved one has a long-lasting impact that leads to tighter emotional bonds with her whole family.”
The NIDO FORTIFIED “Wear Your Love” Mother’s Day initiative successfully encouraged thousands of kids to declare their heart-warming messages through customized shirts. With the help of dads and other family members, kids answered the question “What makes your mom #1?” at www.nido-fortified.ph. “Each shirt represents the love and appreciation of a kid and the family for their mother. And what better way to celebrate Mother’s Day than to let moms wear their family’s love?” shared Chua. “We are happy to help create new memories by re-affirming bonds between moms and their loved ones through these one-of-a-kind shirts that go even beyond Mother’s Day.”
The first 2,000 statements submitted to the campaign website were transformed into unique shirts produced by local clothing brand Bench Lifestyle. Capping off this creative tribute to moms, each personalized statement shirt will be placed in NIDO FORTIFIED-inspired cans which will be delivered to moms as surprise packages during Mother’s Day week.
Free Wear Your Love shirts may also be availed by purchasing specially marked packs of NIDO FORTIFIED or NIDO 3+ and redeemed at select Bench branches in Metro Manila. For more details visit http://www.facebook.com/nidofortified.ph.
Hey dads and kids, Mother’s Day is fast approaching, so why not share with the rest of the world what you think about moms, why they are # 1. My better half is a wonder mom who treats our kids equally special. She ensures that they are given attention, love and some occasional pampering. Aside from birthdays, anniversaries and Christmases, this is also a great time to show our love to them. Visit www.nido-fortified.ph, it’s a site where you can assist your child to register and submit his or her entry to express thoughts about moms.
Watch this cute video by NIDO Fortified entitled “Top 3 Reasons Why Mom Is #1”:
WHAT MAKES YOUR MOM #1? NIDO FORTIFIED® invites kids to let moms wear their love on Mother’s Day
It is said that the greatest validation that moms will ever receive will always come from their loved ones, especially from their kids. Whether it involves the grandest gestures of love or the simplest ones, as long as it’s from the people who matter most to them, it will always be special. Last April 8, NIDO FORTIFIED collaborated with dads and kids to be part of a movement orchestrating a unique and very personal surprise to recognize the #1 Moms in their lives through the NIDO FORTIFIED “Wear Your Love” campaign. “At NIDO FORTIFIED, we feel that the best way to make moms feel special is not necessarily going big and full-scale but in the sincerest way. Nothing can make a mom happier than the reassurance from her family that she is loved, and that her role in the family is irreplaceable,” shared Denise Chua, Nestle Philippines Consumer Marketing Manager. “In line with NIDO FORTIFIED’s commitment to honor our moms as #1, we aim to make this year’s tribute to moms even more heartfelt by teaming up with Filipino families through the “Wear Your Love” campaign for mom.” Media guests were among the first to know about NIDO FORTIFIED “Wear Your Love” – a Mother’s Day initiative where kids are invited to publicly show their appreciation for their moms by declaring their heart-warming messages through customized shirts. Through the help of dad and other family members, kids are encouraged to answer the question “What makes your mom #1?” and craft their messages for mom at www.nido-fortified.ph. The first 2,000 statements submitted to the campaign website will be transformed into one-of-a-kind shirts produced by local clothing brand Bench Lifestyle. Capping off this creative tribute to moms, each personalized statement shirt in NIDO FORTIFIED-inspired cans will be delivered to moms as surprise packages on Mother’s Day. Kids can submit their messages for mom beginning April 8 up to April 27 or until supplies last. For more information on the NIDO FORTIFIED “Wear Your Love” Mother’s Day campaign or to submit your messages for mom, please visit www.nido-fortified.ph.
Last Wednesday, wifey and I got the chance to attend the launching of Nestle Wellness App for iOS, a mobile software application for iPhone and iPad.
The exclusive event for bloggers coupled with a live cooking demo, was held at the Julius Maggi Kitchen, Nestle Center in Makati City. Aside from the very accommodating marketing team of Nestle Wellness, funny and lively Chef Tess Sutilo graced the event with her complete-meal, healthy alternative recipes incorporating Nestle products like Nestle Cereals ‘Fitnesse’, Nestle Yogurt, Nestle 0%- No Sugar-Ice Cream, and Maggi Magic Sarap.
It was an awesome experience for me since it’s my first time to be part of the audience in that kind of event setup. Can’t help myself but to take pictures all through out that evening. Thank you so much to the generous people of Nestle Wellness who is behind this wonderful event.
Here’s their press release:
Nestlé launches Wellness app for iOS
Nestlé Philippines has launched its Wellness app, a mobile initiative designed to help users of Apple devices to readily access Nutrition, Health and Wellness information that can be applied to daily life.
The Nestlé Wellness app is part of Nestlé Philippines’ continuing advocacy to promote good nutrition, health and wellness in order to help address the growing global and local incidence of lifestyle-related illnesses.
Available for free to consumers, the Nestlé Wellness app can be downloaded by simply visiting the App Store on an Apple device and searching for “Nestlé Wellness.”
The app features a body mass index (BMI) calculator, which determines whether one‘s weight is ideal for his height. With the Nutrition Assessment tool, users can also check their nutritional risk. The app can be personalized and offers hundreds of wellness tips that can be accessed in an interactive manner.
Nestlé Philippines Corporate Wellness Head Leslie Go-Alcantara said that with the Wellness app, Nestlé Philippines is among the first food and fast-moving consumer goods companies in the country to introduce the Quick Response (QR) Code as a new service to consumers, making it possible to obtain a range of nutrition information that, among other functions, gives them a better understanding of the benefits of Nestlé brands and their relevance to dietary and food intake needs.
“Perhaps no other food company worldwide invests more in scientific R and D than Nestlé, and we think it’s important, as an added value for our consumers, to share information with them about our products and how they can help serve their nutritional requirements,” Ms. Go-Alcantara said. “The Nestlé Wellness app is one of our efforts to reach a consumer segment in a way that is convenient, fun and interesting.”
At present, the app is compatible with iPhone, iPod touch and iPad, requiring iOS 5.0 or later versions. Android versions of the app will be available soon.
“Nestlé, through our WE CHOOSE WELLNESS advocacy which started in 2005, is committed to seeking effective ways to help consumers enhance their state of wellness by providing useful information and encouraging good nutrition and fitness habits. Reaching Apple users is our first step in mobile technology which we shall continue to explore for future applications. The Philippines already has more than 70 million cell phone owners, and the use of mobile device can only continue to grow,” Ms. Alcantara said.
The uses and benefits of the Nestlé Wellness app were demonstrated to shoppers in supermarkets and retail stores as part of its introduction in the market.