Under Armour expands reach in PH by opening new brand house at TriNoma
Under Armour finds a new home at Ayala Malls’ shopping center in Quezon City.
The TriNoma brand house of the world’s innovative sports apparel is set to be the fifth Under Armour branch in the Philippines
MANILA, PHILIPPINES – Regarded as the most innovative sports and fitness clothing line in the world today, Under Armour is extending its reach in the Philippines as it launches a new brand house in Metro Manila.
Under Armour will formally open a branch at Level 3 of the TriNoma Mall in Quezon City on Friday, August 12.
The grand opening event will be held on Saturday, August 13, with Philippine Basketball Association (PBA) superstars Asi Taulava and Jervy Cruz serving as special guests
Taulava, a Filipino-Tongan cager who has been strutting his wares on the PBA court for 16 years in five different teams, copped the league’s Most Valuable Player trophy in 2003 and led the Talk ‘N Text Tropang Texters to the All-Filipino Conference title in the same year.
Known by his moniker “The Rock” due to his prowess in the shaded lane, Taulava likewise represented flag and country in international competitions as he suited up for the Philippine national team on several occasions. And now, he is currently the starting center of the NLEX Road Warriors.
Meanwhile, Cruz rose to prominence in the collegiate ranks when he steered the University of Santo Tomas Growling Tigers to the UAAP Promised Land in 2006.
Proving that skill could topple height, Cruz managed to elevate his on-court stature as a legitimate inside threat in his first few years in the PBA , now part of the most prominent PBA team in the country- Ginebra.
Taulava and Cruz will be offering a special treat to Under Armour aficionados as both men are slated to conduct a basketball clinic on August 13, 4:00pm, at the TriNoma activity center.
Aside from Taulava and Cruz’s free basketball workshop, Under Armour fans will also be given a chance to unleash their inner Stephen Curry with the UA Basketball Shootout Challenge, where qualified contestants will go head-to-head by showcasing their three-point shooting skills.
In order to join the basketball clinic and UA Basketball Shootout Challenge, a single receipt purchase of at least P2,000 from August 12 to August 13 at the Under Armour TriNoma brand house will earn an exclusive pass to the festivities and a chance to take home awesome prizes.
Under Armour’s TriNoma brand house, the sporting apparel’s fifth branch in the Philippines and fourth in Metro Manila, is expected to have the top-of-the-line Curry 2.5 and the highly-acclaimed UA Charged Bandit 2 on its shelves.
Designed for NBA’s most prolific point guard, Curry 2.5 is molded in synthetic upper that is wrapped closely around the foot for a lightweight and precise fit.
In addition, Curry 2.5 has an external PU shell that provides durable support and structure as well as an external shank and heel counter that delivers locked-in stability through heel, arch and forefoot to maintain balance.
Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook atwww.facebook.com/underarmoursea.
About Grupo Athletica
Grupo Athletica is the sole authorized operator for Under Armour mono-brand stores and shop-in-shops in the Philippines. They operate the UA section in Planet Sports Greenhills and PowerPlant, and the flagship store in Bonifacio High Street, Taguig, SM Megamall, UP Town Center, Ayala Center Cebu and soon to open TriNoma in Quezon City.
As an enterprise, Grupo Athletica is driven by the same principles that apply to sports and athletic excellence: leadership is done by example, and validation comes only through results.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company’s website at www.uabiz.com.
About Triple Pte. Ltd.
Established in 2013, Triple Pte. Ltd. is a sports and lifestyle retailer, which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions. In October 2016, Triple will launch its own multi-brand sports retail brand format Triplefit, housing several new to market niche brands and an inspirational gym facility under one roof.
Be Humble and Stay Hungry.
Anticipation for the 2016 Ayala Philippine National Open Invitational Athletics Championships is reaching fever-pitch. Over 1,000 athletes have already signed up for the annual athletics meet organized by the PATAFA.
This year’s version of the National open is unique in many ways. First, this year’s championships year marks the forging of a long-term partnership between Ayala Corporation and the PATAFA, after long hours of comprehensive discussions. Hence, the 2016 edition is billed the Ayala Philippine National Open-Invitational Athletics Championships. In addition, this year’s National Open returns to the Philippine capital, the hub of athletics in the country. The three-day scorching, live, action-packed competition will be held on April 7, 8, and 9 in PhilSports (formerly ULTRA) in Pasig. It will be open to the public.
The competition will kick off at daybreak on April 7 then culminate on April 9 by 5:00pm. On each day, competitions will start at 6 AM and then have a 6-hour mid-day break and resume at 4 P.M. to end at 8 P.M. The six-hour break is to give the competitors and technical officials a respite from the extreme summer heat and to follow international conventional practice
The 2016 Open is anticipated to be a tightly contested championships as the July 11 deadline for the submission of Olympic qualifiers draws near. The championships will showcase the athletic prowess of current members of the national athletics team pitted against the best of the best across the archipelago. This year, expected to provide tough competition are over 1,000 up-and-coming and powerhouse track and field athletes all over the Philippines plus invited young and top-notch athletes from neighboring Asian countries such as South Korea, Malaysia (expected to field teams from Peninsular Malaysia and Sabah), Singapore, Hong Kong, Guam, Brunei and Mongolia. The Philippines will, on the other hand, field entries from the national team, the national training pool and collegiate leagues like the UAAP, NCAA, SCUAA.
Interest will also be focused on Fil-American standouts from the national team and a new batch of crack Fil-heritage athletes, who have served notice of their desire to participate in the three-day event as part of their plan to join the national team. As members of the national team they will have a shot at competing in the 2016 Rio Olympics and succeeding competitions like the 2017 SEA Games in Malaysia, the 2018 Asian Games in Indonesia, the 2019 SEA Games in the Philippines and the 2020 Olympics in Japan.
Leading the Fil-Am charge are Rio Olympics qualifier Eric Cray who will see action in the 100m and 400m Hurdles and currently ranks 38th in the world; Caleb Stuart, the 2015 Southeast Asian Games Hammer Throw record holder; and, Donovant Arriola, bronze medalist in Long Jump in the Singapore SEA Games. A returnee to the Open is Brandon Thomas who has joined Eric Cray as the latter’s training partner in Texas. Thomas, who competed in the 2015 National Open in Sta Cruz, Laguna, can run a time good enough to qualify for the 7th Asian Indoor Championship in Doha, Qatar, and hopefully, the World indoors (in Eugene, Oregon). Thomas will compete in the 100 and 200 meter runs.
Hopes are high that a good number of Philippine athletes, with its formidable squad of young and experienced home grown and overseas-trained athletes, will spring surprises in delivering record setting performances in this year’s Open.
A host of crack tracksters from across Asia and the Pacific are expected to mount stiff opposition to the Philippine athletes. Worth anticipating are the performances of Lee Gyu Hyeong and Kim So Yeon from South Korea, and Shanti Pereira of Singapore for the sprints, and Muhd Mat Hasan, Rayzam Wan Sofian, and Raja Azhar of Malaysia in the hurdles event.
Who to watch out for in the 2016 APNOIAC
Aside from Cray and Stuart, local athletics stalwarts may spring some sizzling athletics performances in the upcoming championships. Marestella Torres, at 35, and probably maybe one of the oldest contenders in the competition, is still expected to perform creditably. Torres holds both the RP and SEA Games records in Long Jump at 6.71m. She will compete in the same event on April 7 in pursuit of a Rio Olympics slot. This may also be her swansong to top-level athletics.
At the other end of the age spectrum is Ernest John (EJ) Obiena, one of the youngest members of Team Pilipinas Athletics. EJ, at 20 years old, now holds the distinction of setting the year’s best in Southeast Asia for Pole Vault with a record of 5.60m, 10cm short of the 5.70m Olympic qualifying mark. EJ recently barged into the top 100 pole vaulters in global tanking. He is expected to meet strong opposition from his Thai nemesis in the 2015 SEA Games. Also worth anticipating is Christopher Ulboc, reprising his 3000m Steeplechase SEA Games winning run. In a dramatic fashion, Ulboc pulled off a last minute finishing kick in his bread-and-butter event to cop the fifth gold medal for the Philippines in the Singapore SEA Games last year. Ulboc competes in the 3000m Steeplechase on April 8.
The 2016 Ayala Philippine National Open-Invitational Athletics Championships is title-sponsored by the Ayala Corporation, co-presented by Milo Nutri-up and the PATAFA supported in part by the Philippine Sports Commission and the IAAF with major sponsors Foton Philippines, PCSO, Summit Natural Drinking Water, Appeton, Asics Watch, L TimeStudio, and media partners Business Mirror, Business Mirror Health & Fitness Magazine, and the official radio station Mellow 94.7.
ADMU’s Alyssa and Bea and DLSU’s Mika and Ara face off in epic volleyball showcase
MANILA – UAAP Women’s Volleyball Season 78 presented by PLDT HOME Ultera reached an all-new pinnacle at the recent highly anticipated battle between long-term archrivals ADMU and DLSU. Headlining the intense and exciting tourney were no less than the PLDT HOME Ultera ambassadors Alyssa Valdez and Bea De Leon representing the Ateneo Lady Eagles, and Mika Reyes and Ara Galang for the De La Salle Lady Spikers.
De La Salle triumphed against the defending champion Ateneo with a 25-22, 25-14 and 25-18 win, breaking the latter’s six-win sweep and resulting in their first loss this season. The Lady Spikers consequently advanced their own record to five wins and only one loss. The Ultera ambassadors and Volley Friends members who led these strong teams in this round one showdown are geared to go all out for the remainder of the season. For access to behind-the-scenes kulitan and fun candid moments among the volleyball superstars, follow Volley Friends on Viber Public Chat (chats.viber.com/volleyfriends). For real-time updates on UAAP Women’s Volleyball Season 78, follow @pldthome on Instagram.
PLDT HOME Ultera delivers Ultra-Fast LTE for a Happy Connected Family! Get the all-new Plan 699! Affordabudget! Affordafamily! Log on to pldthome.com/ultera for more ultra-fun offers.
Last April 28, the 4-month long youth development program, Jr. NBA as presented by Alaska, had its culminating activities at the SM Mall of Asia Music Hall. This marks the 6th year of the Jr. NBA in the Philippines.
The country’s best junior players (10-14 year olds) gathered there and took part in the Jr. NBA National Training Camp. These 50 kids, who have been selected from among thousands of hopefuls from all over the Philippines, had undergone intensive NBA training from Jr. NBA-certified coaches and NBA personnel.
The event was highlighted by the presence of NBA Legend Tyrone “Muggsy” Bogues. At 5’3”, he is the shortest player ever to play in the NBA. United States Ambassador to the Philippines, Harry K. Thomas, Jr. delivered his short note, spoke some Filipino phrases and was well applauded by the audience and participants.
The 1st-ever Jr. NBA Alumni Exhibition Game have gathered 22 of their top alumni, including current stars of the UAAP and NCAA senior and junior divisions, played a fun exhibition game for fans and for the current crop of Jr. NBA participants.
Jr. NBA All-Star Game and Philippine All-Star Team Selection –the Top 20 players from this year’s batch played in a game as competing members of Team Jolas and Team Muggsy, and were short-listed and became the Top 10 players that formed the 2013 Jr. NBA All-Star Philippine Team who will get an opportunity of a lifetime to see the NBA live.
Throughout that day, Jr. NBA event partners ran interactive games and activities and gave fans cool souvenirs and prizes.
(Sourced from the letter invite sent by Alaska.)
NBA AND ALASKA MILK CORPORATION ANNOUNCE MULTI-YEAR MARKETING PARTNERSHIP EXPANSION
– Alaska to serve as Presenting Partner of first-ever Jr. NBA program in Philippines –
MANILA, PHILIPPINES APRIL 26, 2013 – The National Basketball Association (NBA) and Alaska Milk Corporation (Alaska) have announced the expansion of their multi-year marketing partnership that began in 2011. As the Official Milk Partner of the NBA, Alaska will maintain its commitment to developing basketball in the Philippines and will connect with the passionate NBA fan base through grassroots events, television and digital exposure, and promotions for its customers at retail.
Building on the success of the Jr. NBA Philippines program, Alaska will serve as the presenting partner for the first-ever Jr. NBA program in the Philippines. Tipping off in 2014, the Jr. NBA presented by Alaska will give Filipinas the opportunity to showcase and improve their basketball skills. Alaska also will continue to serve as presenting partner for the Jr. NBA program, which is currently in its sixth season.
“Alaska is excited to be renewing our relationship with the NBA,” said Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation. “Our partnership with the NBA has helped us reach thousands of Filipino youth each year, encouraging them to lead a healthy lifestyle through sports. More importantly, we help them realize their potential as individuals while instilling positive values. We anticipate even more success through this partnership with the NBA in the many years to come”.
“Expanding our partnership with Alaska to introduce the first-ever Jr. NBA program in the Philippines is a great step in bringing the game to more of our fans,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. “Both the NBA and Alaska share a commitment to the promotion of healthy and active lifestyles among Filipino youth through sport, and we look forward to continued collaboration between our two companies to grow the game of basketball.”
The sixth season of Jr. NBA presented by Alaska, which will conclude this weekend, saw record participation numbers with 1,000 kids at the school clinic in Davao and a total 1,374 kids trying out for the Regional Selection Camps. The National Training Camp will be held in Manila this weekend with the top 10 players being named to the Jr. NBA All-Star team and the Jr. NBA Coach of the Year being named.
Over the last three years, in partnership with Alaska, the Jr. NBA program has grown to reach more than 500 schools and 60,000 students, parents, and coaches across the country. Each year a new city benefits from the free grassroots basketball program that involves not just young players but also their parents and coaches.
About Alaska Milk
Alaska Milk Corporation (AMC) recognizes the need of Filipino children for proper nutrition. According to the seventh National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Science and Technology in 2008, “undernutrition (based on weight-for-age and height-for-age) remains to be a public health problem, affecting nearly three out 10 children” aged 0 to 10 years old. AMC is committed to help provide superior nutrition to these children through its leading brands: Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink contain essential vitamins and minerals that help children reach their full growth potential. And through brand Alaska’s own multi-awarded Alaska Basketball and Football Powercamps, children are encouraged to “go out and play” and live a healthy lifestyle. With its professional basketball team, the Alaska Aces, a 13-time PBA champion team, Alaska also inspires the youth to engage in sports and aspire to become future champions guided by positive values. Today, Brand Alaska partners with excellent local and international organizations that share the same objectives, vision, and values including the Philippine Basketball Association, Ironman 70.3, Ironkids, XTerra, Makati Football School, Alabang Football School, and recently with the Philippine National Football Team, the Azkals, and FC Barcelona Escola Camp Philippines.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature 85 international players from 36 countries and territories. NBA Digital’s assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 380 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $210 million to charity, completed more than 2.3 million hours of hands-on community service, and created more than 760 places where kids and families can live, learn, or play.