Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014
Categories include Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out”, meaning there were no winners just plain fun to promote participation and most especially good health and an active lifestyle.
“We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.
The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children. Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.
Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.
For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub
Since the first World Milk Day was held in 2001, many countries spread throughout the world have participated in the celebrations and the number is growing each year.
Why hold a World Milk Day? The Day provides an opportunity to focus attention on milk and to publicise activities connected with milk and the milk industry. The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.
Where did it begin? FAO (the Food and Agriculture Organisation of the United Nations) was asked to propose a specific day on which all aspects of milk could be celebrated.
Why 1st June? This date was chosen because a number of countries were already celebrating a national milk day on or around this time. Late May was originally proposed, but some countries, for example China, felt they already had too many celebrations in that month. While most countries hold their celebrations on 1st June, some choose to hold them a week or so before or after this date.
ALASKA CELEBRATES FIRST EVER WORLD MILK DAY IN THE PHILIPPINES
June 1 is World Milk Day! As the leading milk company in the Philippines that provides Filipino families superior and affordable nutrition, Alaska Milk Corporation spearheads the celebration of World Milk Day in the country.
The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health.
Allow us to share with you some alarming health problems. Nutrition disorders such as malnutrition and obesity are particularly rampant with children. They interfere with the child’s growth and development which could lead to serious health problems. Based on a 2008 survey of the World Health Organization (WHO), more than one in ten adults are obese. Obesity and being overweight are the fifth leading risk for global deaths. And what is alarming is that even children are experiencing overweight issues as nearly 43 million children are overweight based 2010 WHO data.
June 2013 marks the milestone of the first-ever Alaska World Milk Day. Various exciting activities are lined-up to celebrate and promote good health! The celebration kicks off on June 1 at 6:30am with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area). There will also be an Alaska World Milk Day Sampling in Glorietta Malls from 10am to 10pm. June 9 is the Alaska World Milk Day Family Run where participants can race at 3k, 5k, 10k. In all events, there will be the Alaska milk moustache photo shoot where everyone is invited to participate in.
The Alaska World Milk Day celebrations were made possible by Ayala Malls, Solar Sports, Basketball TV, Solar News, Akari nxled, Glorietta, Gatorade and Downy.
World Milk Day is celebrated annually in many countries worldwide, providing an opportunity to focus attention on milk as a global food central to health and well-being across cultures and nations, and to highlight the contributions connected with milk and the overall dairy industry. To celebrate this, Alaska will have a running event with four (4) categories: 3KM, 3KM Family, 5KM and 10KM.
ALASKA WORLD MILK DAY RUN
June 9, 2013
Bonifacio Global City, Taguig
3km Family (2 adults + 2 kids)/3km/5km/10km
- 3KM Family – Open to 4 members, 2 adults and 2 children
- 3KM – Open to children and adults (Child must be 12 years of age as of December 31, 2013)
- 5KM- Open to 8 years old and above
- 10KM- Open to 15 years old and above
- Online – May 8 to June 2, 2013
- On-site – May 11 to June 7, 2013
- Online – http://www.alaskaworldmilkday.com
- On-site – Alaska World Milk Day Run Registration Kiosk
- G/F Glorietta 3, North Drive, Ayala Center, Makati City (In front of ZARA)
- Registration is non-refundable, non-transferable, and non – downgrade/upgrade.
- Registrants will be receiving a race packet with a SINGLET and BIB NUMBER upon registration.
- Registration is open until June 7, 2013 or when target count of participants is reached, whichever comes first.
ON-SITE REGISTRATION PROCEDURE:
- Step 1: At the computer provided, encode all details on E-Registration Form, double check the details then print.
- Step 2: Once accomplished registration form is printed, sign the waiver which will be seen at the bottom part of the registration form.
- Step 3: Present the signed registration form at the CASHIER and pay for the registration. Registration staff will give the race kit upon payment.
- Step 4: Present your singlet stub at the SINGLET RELEASING area to claim your singlet. Note that singlet size is subject for availability. We follow first come, first serve basis.
ASSEMBLY AND GUN START TIMES:
- All participants must wear their assigned Bib/Race number. Participants not wearing their race number will be taken off the course and is not allowed to win.
- Participants who commence before his/her actual start/gun time will be disqualified.
- On the cue of a start shot, the starting line rope shall be released to indicate the start of the fun run. Cyclist Marshals and a pace car shall guide the participants along the route of the fun run.
- For 3KM Family category—family members should cross the finish line at the same time.
- Water stations will be available on the indicated portions of the route.
- Paramedics will be on stand-by at designated portions of the route.
- A sweeper (car or van or truck) shall pick-up the runners who cannot run anymore for health reasons. Marshals patrolling the route are in charge to assess the participants’ conditions.
- The organizers reserve the right to cancel the event without notice should they consider this necessary for safety reasons. However, the organizers will exert all means to post prior notice, whenever possible, at the race website for any change to the event details, or for cancellation of the event due to inclement weather and/or force majeure.
- No dogs permitted to accompany runners.